International Marketing Associate - Too Faced

The Estée Lauder Companies

Irvine, CA

Full Time

Mid Level

11 days ago

Job Description

About the Role

The International Marketing Associate will support the International Marketing Director in developing and executing impactful brand differentiation strategies to drive profitable growth across key international markets. This role requires close collaboration with Global Brand teams—including Marketing, Media, Social, Education & Events, Store Design/Visual Merchandising, and Supply Chain—as well as ELC Regional teams and select retail partners. The Associate will be responsible for ensuring that all marketing initiatives are effectively executed in-market, aligned with brand strategy, and uphold the integrity of our brand equity.

Key Responsibilities

Partner closely with regional teams to prioritize marketing programs and investments that drive brand growth and awareness
Develop and execute comprehensive 360° regional marketing plans tailored to each market
Brief Global Brand teams on local consumer engagement strategies, including media campaigns, emerging trends, key selling moments (KSM), and influencer/PR activations
Lead cross-functional coordination between Global and the Affiliate during key local launches and commercial moments, ensuring seamless execution of trade marketing initiatives (e.g., store takeover, podium)
Work with the regions to define and manage regional assortment strategies, including maximization of NPL and hero products, sub-category expansion opportunities, sampling priorities, travel-size and value-set needs, SKU optimization and rationalization
Monitor and analyze sales performance, category trends, and market intelligence to influence global brand strategy and contribute to data-driven market plans
Oversee the execution of brand plans and day-to-day operations with direct markets and distributors
Lead planning and implementation of retail marketing activities across e-commerce, social media, influencer partnerships, digital media, CRM, sampling, and in-store activations
Serve as the key operational contact for retailers, responsible for PO processing and new line form submissions, asset delivery and seasonal updates (assortment, new product launches, LOG), forecasting for new launches

Requirements

Bachelor's degree in Marketing or Business Management
Minimum 3 years of retail marketing or account management experience, preferably in cosmetics industry and in relation with international markets
Strong cross-functional collaboration skills
Excellent with execution
Proficient at sales analysis, business planning and execution
Strong analytical skills
Ability to multi-task and work under pressure effectively & efficiently
Organized and detail oriented in both managing tasks and budget tracking
Strong computer skills in Microsoft Office; Outlook, Excel, Word, PowerPoint
Excellent oral, written and presentation skills
Self-motivated, committed, tenacious and goal-oriented
Energetic and passionate with an entrepreneurial, flexible spirit
Team player with a positive, professional, and enthusiastic “can-do” attitude

Qualifications

Bachelor's degree in Marketing or Business Management

Working at The Estée Lauder Companies

The company emphasizes diversity and equal opportunity, with policies not to discriminate based on race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender, gender identity or expression, sexual orientation, marital status, military service, disability, or other protected characteristics. It strives to provide reasonable accommodations for employees with disabilities or religious needs and encourages a supportive, inclusive work environment.

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