International Marketing Specialist

About the Role

Key Responsibilities

• Develops and delivers successful international marketing plans for international product launches, events, and sales support. Responsible for defining objectives, identifying audiences, message mapping, determining an integrated marketing mix, timeline development, budgeting, translation, completion of all deliverables, and success measurement.
• Collaborates cross-functionally on projects with teams across the organization, including Product Management, Sales, Creative, Web Development, Customer Service, and Business Development. May handle marketing services requests from the International Sales team and international customers.
• Develops and implements distribution and translation strategy for promotional marketing materials based on knowledge of local market and key languages. May handle project management of the translation process in key languages for products, websites, and other marketing collateral. May work with regional teams to select translation agencies and reviewers.
• Plans, customizes, and delivers international marketing materials including brochures, product sheets, collateral, web content, trade advertising, call center scripts, newsletters, booth graphics, case studies, signage, testimonials, and other support tools in the corresponding regional languages.
• Ensures consistent adherence to brand guidelines and trademarks in all marketing materials and activities. Coordinates international trademark requests as needed across irrigation, golf, and lighting segments in partnership with the organization's legal team.
• Works with Creative team on the development and implementation of campaigns, including promotional and new product campaigns. Coordinates literature production and review. Tracks progress of projects to ensure that materials meet market needs and deadlines are met.
• Coordinates direct mail promotional campaigns and merchandising plans, including developing cost estimates, fulfilling postal service requirements, and providing information on how to improve campaign effectiveness.
• Defines and implements clear positioning and messaging for international customer loyalty and business support promotions. Supports international regional teams with promotional support materials and award redemptions for regional promotions.
• Coordinates support for regional product training by Sales Managers, including support materials, manuals, and PowerPoint presentations.
• Collaborates with the International Sales team in collecting and analyzing market research data for the International Market Opportunity Report.
• May be required to work overtime when necessary.

Requirements

• Bachelor's degree in Marketing or related field of study, or equivalent education and work experience.
• Minimum 4 years of experience in international marketing.
• Excellent verbal and written communication skills in English.
• Excellent presentation skills.
• Strong understanding of generally accepted international business practices.
• Strong verbal and written skills in one or more additional languages applicable to our international customer base.
• Knowledge of marketing, forecasting, international business, and distribution systems.
• Proficiency with computers, including strong knowledge of word processing and spreadsheet applications.
• Excellent interpersonal skills, with the ability to interact with members across the organization.
• Excellent problem-solving, time management and organizational skills.
• Exceptional attention to detail and ability to work with accuracy.
• Ability to travel domestically and internationally. Must have or be able to obtain a valid passport.

Nice to Have

• Additional language skills beyond English.
• Experience working with international translation agencies and regional teams.
• Experience in marketing campaigns for irrigation, outdoor lighting, or related industries.

Qualifications

• Bachelor's degree in Marketing or related field of study, or equivalent education and work experience.
• Minimum 4 years of experience in international marketing.

Benefits & Perks

• Amazing corporate culture - we walk the walk when it comes to our values!
• Beautiful 20 acre park like campus with creek and walking trails
• On site wellness center with personal training, fitness classes and massage
• FUN company events!
• Company Donation Matching and Volunteer Rewards
• Career Development opportunities and profit sharing bonus