Jr Social and Content Specialist - Waterbury, VT

About the Role

Key Responsibilities

• Collaborate with Content Specialist to plan and distribute engaging content that is optimized for social platforms and supports campaign execution.
• Plan, calendar, and build posts in social media management platform, maintaining minimum posting cadence.
• Consistently drive the brand voice and tone across all social platforms within posts, stories, and messages.
• Lead the development and nurturing of community on organic and paid social channels by responding to and moderating comments and messages in a timely manner.
• Proactively participate in conversations across social media platforms to connect with new audiences.
• Partner with Content Specialist and Content Marketing Manager to develop the blog calendar and build blogs following accessibility and SEO best practices.
• Manage centralized social media and blog calendars in Asana, sharing regular status updates.
• Provide community feedback and digital marketing insights to management and stakeholders.
• Support the execution of social media and cross-channel giveaways, coordinating prize fulfillment.
• Track and analyze competitors' social media activities and share key insights.
• Stay current on social media trends and channels, providing recommendations on posting frequencies, platform expansion, and content types.
• Deliver monthly reports on social media performance and learnings.

Requirements

• BA/BS in Marketing, Business, or related field.
• Effective communication skills and ability to work in a team environment.
• Excellent organization skills and ability to manage multiple tasks and projects.
• Proficient in Microsoft Suite: Outlook, Word, Excel, PowerPoint.
• Demonstrated analytical skills and experience with analytical tools and software.
• Well-versed in various social spaces/communities and brand/customer focus.
• Dedication to meeting internal and external stakeholder requirements.

Nice to Have

• Basic understanding of HTML, Shopify, and social management platforms (e.g., Sprout).

Qualifications

• Educational background equivalent to BA/BS in Marketing, Business, or related field.

Benefits & Perks

• Not explicitly specified in the description.