Junior Marketing/Social Media Specialist

About the Role

Key Responsibilities

• Develop and implement marketing strategies to promote banking products and services.
• Manage campaigns across digital, print, and community channels to increase brand visibility.
• Support business units with marketing collateral, presentations, and customer-facing materials.
• Monitor competitor activity and market trends to identify opportunities for growth.
• Manage the bank's social media platforms (Facebook, LinkedIn, Instagram, YouTube, etc.).
• Create, curate, and schedule engaging content to strengthen the bank's online presence.
• Monitor and respond to customer interactions and feedback on digital platforms in a professional and compliant manner.
• Track and analyze campaign performance using analytics tools, providing reports and recommendations for optimization.
• Support sponsorships, events, and community initiatives that strengthen the bank's reputation.
• Coordinate internal and external communication for marketing-related events.
• Foster relationships with community organizations to enhance the bank's visibility.
• Ensure all marketing and social media activities comply with banking regulations, brand guidelines, and internal policies.
• Collaborate with compliance and legal departments for approval of marketing materials.
• Other tasks as assigned by the Strategy and Planning Department.

Requirements

• Bachelor's degree in Marketing, Communications, Design, Art or related field.
• 2-5 years of experience in marketing, preferably in banking, financial services, or highly regulated industries.
• Strong understanding of social media platforms, content creation, and digital marketing tools.
• Excellent written and verbal communication skills; bilingual ability is a plus.
• Ability to manage multiple projects under tight deadlines.
• Knowledge of regulatory considerations for financial institutions' advertising and communications.
• Fluency in speaking and writing Korean.

Nice to Have

• Proficiency with design tools (e.g., Canva, Adobe Suite).
• Experience with social media scheduling software.
• Creativity and strategic thinking skills.
• Strong analytical and reporting abilities.
• Collaboration and relationship-building skills.
• High attention to detail with a compliance-first mindset.

Qualifications

• Bachelor's degree in Marketing, Communications, Design, Art or related field.
• 2-5 years of experience in marketing, preferably in banking, financial services, or highly regulated industries.
• Fluency in speaking and writing Korean.

Benefits & Perks

• 401(k) and 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Relocation assistance
• Vision insurance