Lead Advanced Analytics

About the Role

Key Responsibilities

• Develop and integrate measurement programs like marketing mix models (MMM), custom models, and marketing experiments to drive actionable insights for strategic decisions.
• Work closely with internal marketing analytics experts to design and deliver new analytics capabilities.
• Partner with internal teams to create a measurement framework to evaluate all marketing activities based on KPIs and marketing objectives.
• Manage all aspects of marketing modeling projects for assigned lines of business, including stakeholder alignment, data collection, model development and validation, insights extraction, visualization, and scenario planning.
• Lead the creation of executive communication deliverables such as PowerPoint presentations, dashboards, and reports.
• Generate insights on marketing effectiveness and develop actionable recommendations for cross-functional partners and senior executives.
• Establish and maintain a recurring read-out cadence with key partners.
• Influence business decisions through persuasive presentation of insights and solutions to marketing executives.
• Lead program management meetings with external measurement partners to monitor progress and manage risks.
• Centralize prioritization and alignment of measurement requests from internal partners.
• Support team members to drive broader program adoption and integration of performance analytics.

Requirements

• 3-7 years of experience in measurement of marketing impact, marketing attribution, sales analytics, or application of regression modeling results.
• Knowledge of media and advertising with a passion for data-driven change.
• Experience with statistical regression and attribution modeling such as MMM and MTA, either through hands-on development or working with external measurement partners.
• Experience managing large, complex data sets and extracting insights for an executive audience.
• Proficiency with data processing and visualization tools such as SQL, Palantir, Python, Tableau, PowerBI, Snowflake.
• Expertise in PowerPoint and Excel.
• Strong communication skills and ability to work collaboratively across teams.
• Experience working in matrixed organizations and driving change with non-direct reports.
• Ability to work independently and as part of a team, influencing a wide range of business stakeholders.
• Entrepreneurial spirit with a desire to innovate and transform ways of working.

Nice to Have

• Experience with media and advertising analytics.
• Hands-on experience with regression and attribution modeling tools.
• Familiarity with data visualization and processing tools such as SQL, Python, Tableau, PowerBI, Snowflake.

Qualifications

• Relevant professional experience in marketing analytics, attribution, or sales analytics.
• Experience with statistical modeling and data analysis tools.
• Educational background or certifications in related fields preferred but not explicitly specified.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal
• Employee Assistance Programs (EAP)
• Employee wellness programs
• Employee discounts on AT&T products and services