Lead, Card Marketing & Performance Analytics

About the Role

Key Responsibilities

• Develop and execute marketing strategies to drive gift card acquisition, engagement, and spend
• Manage day-to-day relationship with gift card issuer
• Oversee operations, training, testing, system integrations, analysis and product development needs for gift card program
• Work collaboratively with cross-functional teams to forecast, manage, analyze and report on program performance metrics
• Streamline operational processes, including reporting automation and ongoing analyses for sales, redemption, and breakage of Gift Cards for executive visibility
• Collaborate with third party vendors and agency partners on creative and content development for Cobrand Credit Card
• Lead performance reporting and analytics to track against acquisition and engagement targets and identify growth opportunities
• Partner with Business Intelligence and issuing bank to enhance dashboards and reporting tools
• Translate data into actionable insights to inform acquisition and engagement strategies
• Collaborate with research teams to understand cardholder behavior and product feedback
• Ensure compliance in partnership with the issuing bank
• Support strategic initiatives and manage budget tracking and forecasting

Requirements

• Minimum of 5 years experience in data driven marketing; experience with payment products preferred
• Proficiency in Excel, PowerPoint, and BI tools (e.g., Power BI)
• Strong analytical thinker with a track record of turning data into insights
• Demonstrated ownership of projects from strategy through execution, with attention to detail and outcomes
• Clear and confident communicator, experienced in presenting to senior stakeholders
• Self-starter who thrives in a fast-paced, cross-functional environment including external partners
• Skilled project manager with the ability to manage complex, multi-stakeholder initiatives
• Collaborative and influential, with strong relationship management skills
• Well-rounded marketer with experience in multiple channels inclusive of digital and email
• Strong business acumen with the ability to identify key issues, assess impact, and develop strategic action plans

Nice to Have

• Experience with loyalty or partnership marketing
• Experience with payment products

Qualifications

• Experience in data driven marketing with at least 5 years
• Proficiency in Excel, PowerPoint, and BI tools such as Power BI

Benefits & Perks

• Competitive compensation and benefits package
• Excellent career development opportunities
• Work onsite from Miami