Lead Digital Engagement & Analytics (Homepage)

About the Role

Key Responsibilities

• Build and own the homepage calendar, coordinating with cross-functional teams to ensure timely and relevant content updates.
• Oversee the design, content, and functionality of the homepage, ensuring it is visually appealing, user-friendly, and optimized for conversion progression.
• Conduct usability testing and gather user feedback to continuously improve the digital experience.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital initiatives.
• Work closely with the marketing teams to integrate digital marketing campaigns with the overall digital experience, supporting marketing goals and driving customer acquisition and retention.
• Act as a digital experience advocate, promoting a customer-centric approach across the organization.
• Conduct thorough business analysis to identify key performance indicators and metrics that drive business success.
• Continuously monitor and evaluate the effectiveness of engagement strategies.
• Develop comprehensive reports and dashboards that provide actionable insights to stakeholders.
• Collaborate with analytics teams and business teams to interpret data, identify trends, and optimize digital strategies.
• Implement data-driven decision-making processes to enhance customer journeys and improve progression from upper funnel experiences, ultimately improving performance and driving digital sales growth across AT&T's ecosystem.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or a related field (Master's degree preferred).
• 5+ years of experience in digital strategy, UX/UI design, and digital marketing.
• Proven track record of managing and optimizing digital experiences across multiple platforms.
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making and optimization.
• Expertise in leveraging data analytics to drive decision-making and optimize digital experiences.
• Experience with Google Analytics, Adobe Analytics, Quantum Metric, Fullstory or similar platforms.
• Proficiency in digital tools and technologies, including content management systems (CMS), analytics platforms, and UX/UI design software.
• Understanding of front-end development technologies, including HTML, CSS, JavaScript, and responsive design.
• Ability to gather and interpret customer feedback to inform design and strategy.
• Excellent written and verbal communication skills to effectively convey complex concepts and strategies to various stakeholders.
• Collaborative and able to work cross-functionally.
• Skilled at prioritizing initiatives that deliver the most significant impact.

Nice to Have

• Master's degree in related fields.
• Experience in e-commerce analytics and project management.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or a related field (Master's degree preferred).
• 5+ years of experience in digital strategy, UX/UI design, and digital marketing.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone