Lead Director, Enterprise Social Media

About the Role

Key Responsibilities

• Architect and evolve CVS Health's enterprise social media strategy across platforms like LinkedIn, X, Facebook, Instagram and YouTube and emerging channels.
• Serve as a trusted advisor to senior leadership, guiding digital storytelling and social media activation plans.
• Lead cross-functional governance of the enterprise social media ecosystem, including executive thought leadership, colleague advocacy programs and enterprise social policies.
• Oversee editorial planning across corporate channels, ensuring relevance, quality, and platform-native execution of content by production partners.
• Drive innovation and scale of social-first content concepting, including use of short-form video, real-time storytelling, and interactive media.
• Lead relationships with platform partners to ensure CVS Health is best positioned to implement best practices, innovations and partnerships.
• Own paid social execution, including always-on boosting of top organic content, reputation flights, and rapid response activations.
• Collaborate with internal and external partners to execute paid plans from concepting to reporting.
• Shape strategies for executive social media presence and colleague advocacy, ensuring consistency, authenticity, and alignment with enterprise social media plan.
• Collaborate with Colleague Communications to amplify colleague voices and foster digital fluency.
• Leverage analytics to translate performance data into actionable insights and channel optimizations.
• Monitor competitive landscape and emerging trends to keep CVS Health at the forefront of digital engagement.
• Report ROI and reputational impact of social media efforts to leadership regularly.
• Shape social media rapid-response strategies to address reputational risks and opportunities.
• Work with agency to implement rapid-response protocols with listening, reporting, and escalation procedures.
• Deploy listening techniques to source proactive content opportunities from news, social conversations, and trends.
• Collaborate with Security, Legal, IT, Government Affairs, Communications, HR, Customer Experience, and platform partners for readiness and alignment.
• Build and manage relationships with agency partners supporting community management, crisis management, social listening, and paid media.
• Lead and develop a high-performance internal team, fostering an inclusive and innovative culture.
• Ensure the team has the best tools and technology for impact, exploring new social media software.

Requirements

• 10+ years of progressive experience leading social media programs with a demonstrated record of measurable impact.
• Deep expertise across strategy, content development, community engagement, analytics, and social listening.
• Creative leader with a track record of breakthrough ideas.
• Strategic thinker with strong operational discipline and attention to detail.
• Exceptional communication and presentation skills.
• Tech-savvy with deep knowledge of social platforms, tools, and analytics such as Sprinklr.
• Influential leader adept at navigating matrixed organizations and managing stakeholders.
• Experience handling complex social media issues and crises with a calm, decisive approach in a highly regulated environment.
• Bachelor's degree in communications or marketing, or equivalent work experience.

Nice to Have

• Experience working for a Fortune 100 company and/or with Fortune 100 clients at an agency.
• Health care experience or consumer experience.
• Combination of agency and in-house background.
• Social media influencer program management.
• Proficiency in AI tools and workflows within social media operations.
• Ability to integrate AI-driven insights into editorial planning and optimization cycles.
• Understanding of SEO and GEO principles to see how social amplification influences search rankings and large language models.

Qualifications

• Bachelor's degree in communications or marketing, or equivalent work experience.

Benefits & Perks

• Affordable medical plan options.
• A 401(k) plan including matching company contributions.
• Employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.