Wells Fargo & Company - Institutional Retirement & Trust business logo

Lead Marketing Consultant - Hospitality and Entertainment Manager

Wells Fargo & Company - Institutional Retirement & Trust business

Charlotte, NC
Full Time
Senior
97k-172k
3 days ago

Job Description

About the Role

Wells Fargo is seeking a Lead Marketing Consultant that will report to the Sponsorships & Brand Engagement Marketing Director. This individual will be responsible for managing the hospitality and entertainment assets associated with a portfolio of national sponsorships that support line of business partners. The role involves collaborating with key stakeholders across the enterprise to evaluate existing hospitality and entertainment portfolios, execute world-class events and experiences, and uncover new investment opportunities. The position requires working closely with the sponsorship organization daily to foster relationships with key organizations and stakeholders.

Key Responsibilities

  • Develop and implement a hospitality and experiential event strategy that aligns with the organization's goals for deepening and enhancing existing customer relationships as well as acquiring new customers.
  • Participate in sponsorship strategy workstream and evaluate and recommend hospitality assets in existing and new sponsorships.
  • Establish and implement consistent hospitality planning processes, identify opportunities, and create unique customer experiences across sponsorship properties.
  • Oversee the execution of hospitality assets and deliverables across the entire sponsorship portfolio ensuring maximum utilization of all available assets.
  • Coordinate and manage events and hospitality initiatives related to sponsorships.
  • Responsible for day-to-day operations of all sponsorship tickets including allocation strategy, inventory management, approvals, and fulfillment.
  • Manage hospitality budgets and expense processing to ensure effective resource allocation and maximize return on investment.
  • Maintain strong relationships with Senior Leadership, Line of Business Partners, Sponsorship Managers, Meetings & Events team, agency partners, and existing sponsorship entities to address issues and seek growth opportunities.
  • Track and analyze event performance, provide reports to senior leadership, and identify areas for improvement.
  • Manage all hospitality and entertainment controls associated with the Sponsorship Teams RAU.
  • Ensure governance of all sponsorship-related events in compliance with policies and procedures.
  • Collaborate with the brand team to ensure event communications effectively promote the event and increase brand visibility.
  • Oversee a team of contractual workers assisting in the implementation of the hospitality strategy and event execution.

Requirements

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (e.g., Mobile or Social Media) experience, or equivalent demonstrated through work experience, training, military experience, or education.
  • Experience in planning of hospitality, entertainment, experiential marketing, and/or sponsorship events.
  • Ability to negotiate contracts, communicate effectively at the Senior Leader level, and build relationships with team leaders and sponsorship vendors.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines.
  • Ability to analyze data, track performance, and identify trends.
  • Experience with venue operations, event management, and hospitality trends.

Nice to Have

  • Experience in concepting and producing high-budget 'money can't buy' experiences and events.
  • Ability to identify and resolve issues related to sponsorship/hospitality agreements and event planning and execution.

Qualifications

  • Must be based in Charlotte, North Carolina, or willing to relocate at own expense.
  • Ability to travel up to 20% of the time.

Benefits & Perks

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Working at Wells Fargo & Company - Institutional Retirement & Trust business

Wells Fargo is an equal opportunity employer committed to building strong customer relationships within a risk-mitigating and compliance-driven culture. Employees are expected to adhere to all risk programs and policies, proactively monitor and escalate issues, and make sound risk decisions. The company emphasizes governance, risk identification, and compliance as critical to its success.

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Job Details

Posted AtJul 2, 2025
Job CategoryEvent Marketing
Salary97k-172k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

About Wells Fargo & Company - Institutional Retirement & Trust business

Website

wellsfargo.com

Company Size

5001-10000 employees

Location

Charlotte, NC

Industry

Commercial Banking

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