Marketing Coordinator, The Marlin Group

About the Role

Key Responsibilities

• Act as the day-to-day liaison between advertising clients and internal departments (sales, events, design, digital).
• Process incoming digital sales contracts and manage campaign timelines and deliverables in CRM systems.
• Collect, organize, and traffic campaign assets for digital, social, and event marketing initiatives.
• Ensure accurate and timely campaign launches, actively managing schedules and inventory.
• Develop and implement engaging social media strategies and calendars to promote events and sponsor participation.
• Monitor campaign performance using tools such as Google Ad Manager, Google Analytics, and Meta Business Suite; deliver mid- and post-campaign reports.
• Maintain a clean and organized asset library for digital and sponsorship materials.
• Support on-site event marketing and coordination during international tournaments, assist with branding, content capture, and sponsor deliverables.
• Collaborate on creative materials including banners, shirts, decks, and web graphics to elevate campaign and event experiences.
• Respond to social media engagement and community feedback in a timely, brand-aligned manner.

Requirements

• Must reside in CA, CT, FL, IL, IN, KS, MA, MN, NY, NC, OH or WI.
• Preferred Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related field.
• 2-3 years of experience in digital campaign management, marketing coordination, or social media strategy.
• Working knowledge of social and digital advertising platforms (Facebook, Instagram).
• Proficiency with Google Analytics, Meta Business Suite, Google Ad Manager, and CRM tools.
• Strong organizational and project management skills with a detail-oriented mindset.
• Excellent verbal and written communication skills, with a client-focused approach.
• Experience in event marketing and willingness to travel internationally a few times a year.
• Familiarity or passion for boating and sportfishing is a strong plus.

Nice to Have

• Familiarity or passion for boating and sportfishing.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related field.
• 2-3 years of relevant experience in digital marketing or campaign management.