Event Marketing Manager (AdTech)

Fluent, Inc

New York, NY

Full Time

Senior

2 days ago

Job Description

About the Role

The Event Marketing Manager is responsible for developing and executing effective marketing strategies that increase brand awareness, generate leads, and drive sales through field marketing or event marketing activations. They will work closely with the sales team and business leaders to create and implement tactical plans that support business objectives and sales targets. Their role involves ensuring collaboration among internal stakeholders, vendors, agencies, and show managers to deliver high-quality event programs with maximized ROI.

Key Responsibilities

Develop and execute effective marketing events and programs to support the sales and revenue goals of the organization.
Manage marketing budget and ensure that campaigns are executed within budget and on time.
Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen existing customer relationships.
Project manage speaker submission and content, speaker selection, agenda, and overall event experience with a customer-obsessed mindset.
Strategize, build, and execute integrated marketing campaigns that drive an effective event including strategies for promotion and follow-up through email marketing, paid and organic media, and other channels.
Identify industry and partnership opportunities by working closely with sales and marketing to create new lead generation and co-marketing initiatives.
Lead creation of collateral, announcements, and client communications.
Oversee management of event vendors, creative assets, budget, and end-to-end event execution to ensure a successful event and positive customer experience.
Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics using HubSpot and/or other tracking systems.
Willingness to travel as needed to support event executions.

Requirements

Experience in developing and executing marketing events and programs.
Ability to manage budgets and ensure timely campaign execution.
Strong project management skills for coordinating event content, speakers, and logistics.
Experience in building and executing integrated marketing campaigns across multiple channels.
Ability to analyze and report on event ROI and performance metrics.
Willingness to travel as needed.

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