Senior Experiential Marketing Specialist

About the Role

Key Responsibilities

• Own the logistics, fulfillment, and execution of GameChanger's in-person events and brand activations
• Coordinate event timelines, shipments, branded materials, signage, and inventory to support a national event calendar
• Partner with teams like Marketing, Brand, Business Development, and Creative to execute co-branded events with high-profile partners
• Maintain clear and updated event documentation, checklists, and planning processes to ensure repeatable, high-quality execution
• Manage vendors and agencies by setting clear expectations, tracking deliverables, and ensuring high standards are met
• Track and report on timelines, budgets, and key performance metrics using tools like Looker, Salesforce, or Airtable
• Identify opportunities to improve processes and bring operational ideas to planning, preparation, and activation across multiple sports and customer types
• Support travel and on-site logistics, including occasional weekend event work, to ensure smooth execution in the field
• Evaluate and prioritize activation opportunities based on impact, ROI, and alignment with brand goals

Requirements

• 5+ years of experience in experiential marketing, field marketing, or event operations, with a track record of planning and executing brand activations from start to finish
• Strong project management skills with experience managing budgets, timelines, logistics, and cross-functional coordination
• Proficient in tools like Looker, Hubspot, or similar platforms to manage workflows, track performance, and report on event KPIs
• Operational mindset with the ability to anticipate needs, streamline execution, and keep event logistics running smoothly
• Experience managing vendor and agency relationships across multiple events, ensuring clear expectations and high-quality execution
• Ability to bring creative ideas to life through engaging activations and collaborate with internal teams and external partners
• Clear and confident communication skills, with experience representing a brand externally and working with teams like Marketing, Brand, Business Development, and Creative

Nice to Have

• Experience working in youth sports or related community-building environments
• Familiarity with event management tools and platforms beyond those listed
• Experience working remotely and managing multiple projects simultaneously

Qualifications

• Educational background not explicitly specified, but extensive experience in experiential marketing and event operations is required

Benefits & Perks

• Work remotely throughout the US or from our Manhattan, NY office
• Unlimited vacation policy
• Paid volunteer opportunities
• Technology stipend - $4,000 every 2 years
• WFH stipend - $500 annually
• Learning stipend - $500 annually
• Monthly wellness, learning, and lifestyle stipends
• Full health benefits including medical, dental, vision, prescription, FSA, HRA, HSA
• Retirement plans with company match
• Life insurance and disability leave
• Company paid parental leave (up to 20 weeks for birthing parents, 12 weeks for non-birthing parents)
• Family building benefits through Progyny
• Teammate discount with DICK'S Sporting Goods and related brands