Lead Media Growth Strategist

About the Role

Key Responsibilities

• Partner with the Senior Director of Growth Marketing to align media strategies with overall company priorities.
• Utilize data-driven insights to develop strategic media plans that align with business and marketing objectives and target audience demographics.
• Own media buying and stewardship of marketing initiatives from campaign strategy to reporting, focusing on efficiency and scalability.
• Conduct thorough market research, analyze marketing trends, competitive data, and customer insights to identify trends, opportunities, and challenges.
• Develop clear, data-backed narratives for executive presentations and cross-functional alignment.
• Build, maintain, and evolve monthly forecasts, performance trackers, and planning sheets across all channels.
• Conduct in-depth analysis of campaign performance, identifying trends, risks, and opportunities.
• Develop comprehensive reports to communicate key insights and actionable recommendations to relevant teams.
• Translate strategy into actionable plans and storytelling with data.
• Serve as the day-to-day lead across agency relationships, pushing for optimization, pacing clarity, and media testing with a focus on efficient growth.
• Negotiate media contracts, including terms, pricing, placements, and added value opportunities.
• Review and analyze contracts to ensure compliance with client requirements and industry standards.
• Act as a key liaison between Growth, Finance, and Marketing, translating forecasts into actionable insights.
• Collaborate with cross-functional teams to apply learnings to other verticals and channels.
• Lead high-impact stretch assignments, including overseeing new program launches (e.g., direct mail testing) and iterating on forecast models.
• Serve as a back-up lead during key transitions.
• Manage spend reconciliation and invoice approvals, ensuring accuracy and compliance with budgetary guidelines.

Requirements

• 5+ years in growth marketing, media strategy, or performance media.
• Deep expertise in digital advertising, including paid social, display, OLV, CTV, linear TV, and programmatic media buying.
• Strong analytical mindset with the ability to interpret complex data sets and generate actionable insights.
• Proficiency in digital marketing tools (e.g., Google Analytics, Tableau) and media analytics software (e.g., comScore).
• Excellent communication skills, including the ability to present to senior leadership.
• Proven track record of partnering cross-functionally across finance, product, and engineering.
• Strong visual storytelling skills and ability to create engaging presentations.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Passion for innovation and a willingness to continuously learn and adapt to new technologies and methodologies.
• Detail-oriented with strong organizational and project management skills.
• Accountability, organization, and attention to detail.

Nice to Have

• Experience with media forecasting and performance modeling.
• Experience with new program launches such as direct mail testing.
• Familiarity with industry-standard media contracts and negotiations.

Qualifications

• Educational background not explicitly specified in the description.

Benefits & Perks

• Salary range of $108,000 - $135,000, with potential bonuses and incentives.
• Health insurance coverage, life, and disability insurance.
• Generous 401K employer matching program.
• Paid holidays and paid time off (PTO).