Lead Salesforce Marketing Cloud Specialist (SFMC) - Force Marketing
Force Marketing
Job Description
About the Role
The Lead Salesforce Marketing Cloud Specialist (SFMC) will support the day-to-day email production and serve as the subject matter expert (SME) to optimize and fully leverage Salesforce Marketing Cloud (SFMC). This role is essential in ensuring that email marketing initiatives align with company objectives, driving efficiency, personalization, and automation across the Force Family of Brands, including Force Marketing, Wedrive Automotive, and GSM. The position involves overseeing platform enhancements, journey-building, segmentation, and automation while ensuring quality and production standards are met before campaign deployment. The specialist will work closely with Sales, Customer Success, and Operations to analyze campaign performance, identify optimization opportunities, and collaborate with the email team to execute changes, A/B testing, and reporting. Additionally, the role includes training and mentoring internal team members, documenting scalable processes, and maximizing SFMC capabilities to enhance customer engagement, retention, and overall email marketing performance.
Key Responsibilities
- Act as the SFMC subject matter expert (SME) to optimize and leverage Journey Builder, Contact Builder, Automation Studio, Email Studio, and Content Builder for campaign execution.
- Perform day-to-day email production, including coding, building, deploying, and monitoring campaigns, ensuring alignment with best practices.
- Oversee B2B email initiatives, collaborating with corporate marketing and leadership to align email strategies with business goals.
- Responsible for monthly B2C production tasks, meeting department KPIs for execution and performance.
- Build and manage automation workflows, journey-building strategies, and execution plans for new products.
- Train and mentor email marketing associates, enhancing platform knowledge and execution efficiency.
- Ensure quality assurance (QA) across all campaigns, including proofing for copy, design, segmentation, and technical accuracy.
- Analyze consumer journeys and campaign performance, developing strategies for audience segmentation, engagement, retention, and acquisition.
- Monitor email deliverability, domain reputation, and inbox placement, ensuring adherence to privacy regulations (CAN-SPAM, GDPR, CCPA).
- Collaborate cross-functionally with Sales, Customer Success, Operations, and Creative Services to optimize email strategies.
Requirements
- Salesforce Marketing Cloud (SFMC) expertise with hands-on experience in Journey Builder, Automation Studio, Email Studio, and Content Builder.
- SFMC certifications highly preferred, including SFMC Email Specialist, SFMC Marketing Cloud Administrator, and SFMC Marketing Cloud Consultant.
- Minimum 2 years of experience in email marketing or digital marketing, with a focus on SFMC execution and optimization.
- Strong attention to detail in email coding (HTML/CSS), grammar, and quality assurance.
- Proficiency in Microsoft Office, Salesforce/TaskRay, Adobe Creative Suite (Photoshop, Dreamweaver).
- Ability to train, mentor, and support team members, driving accountability and collaboration.
- Strong analytical skills with experience in segmentation, personalization, and A/B testing.
- Working knowledge of AMPscript, SQL for data extensions, and advanced SFMC automation strategies.
- Associate degree or two-year degree/certificate from Vocational/Technical School in Marketing, Graphic Design, or Media Development, with related work experience or equivalent education.
Nice to Have
- Proficiency in HTML & CSS.
- Experience with Campaign Monitor.
Qualifications
- Associate degree, vocational/technical certificate, or equivalent experience in Marketing, Graphic Design, Media Development, or a related field.
- Minimum 2 years of experience in email or digital marketing.
Benefits & Perks
- Health: Medical, dental
- Savings: Take advantage of our 401K
- Culture: Friendly, nice, and smart coworkers in a new, agency environment
- Location: Work from Buckhead Office 80%, on the road 20%
- Compensation: Competitive salary, bonuses, monthly profit share bonus
Working at Force Marketing
The company values velocity, growth and learning, and obsession with outcomes. They emphasize moving fast, accountability, continuous development, testing, optimizing, and scaling what works backed by data. The culture promotes teamwork, customer focus, mutual respect, and a friendly, innovative environment.
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About Force Marketing
Website
forcemktg.com
Location
Atlanta, GA
Industry
Advertising Agencies
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