Marketing Technology Director

Sedgwick

Boston, MA

Full Time

Director

3 days ago

Job Description

About the Role

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Sedgwick is the world's leading risk and claims administration partner, helping clients thrive by navigating the unexpected with advanced AI-enabled technology. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape.

Key Responsibilities

Develop and implement the marketing technology strategy ensuring alignment with the overall Marketing and Sedgwick's initiatives.
Lead administration of all current marketing tools including email, web design, automation, digital, measurement and SEO (e.g., Act-On, Crazy Egg, Google Analytics 4, Looker Studio, Sprout Social, Wrike and Genius Monkey).
Develop new strategies to replace existing tools or enhance existing capabilities.
Evaluate marketing processes and apply best in class tools to improve process efficiency and effectiveness.
Prepare technical and functional evaluation of current CRM capabilities and recommend new tools or processes if needed.
Drive the integration of AI and automation technologies.
Train internal users on tools to achieve strategic objectives.
Educate teams on best practices for analysis and technology by staying current on emerging marketing, GTM technologies and use cases.
Plan the extraction and use of data from tools into other systems to meet key objectives.
Work cross-functionally with CDO, CIO, Sales, Marketing, Pricing, Finance, and Client Services to ensure tools are integrated with larger Sedgwick tech stack strategy and plans.

Requirements

Bachelor's degree in Marketing, Business, IT, Engineering or a related field.
8+ years of experience in B2B marketing technology.
Experience creating a martech vision and roadmap for a B2B company.
10+ years overall experience.
Experience leading martech transformation initiatives and driving change within a marketing organization.
Experience in B2B website evaluation, lead generation, and Account-Based Marketing (ABM).

Nice to Have

Experience with AI and automation technologies.
Knowledge of marketing tools such as Act-On, Crazy Egg, Google Analytics 4, Looker Studio, Sprout Social, Wrike, and Genius Monkey.

Qualifications

Formal educational background in Marketing, Business, IT, Engineering or related fields.

Benefits & Perks

Career development and promotional growth opportunities.
A diverse and comprehensive benefits offering including medical, dental, vision, 401K, PTO and more.

Working at Sedgwick

Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. The company emphasizes a caring culture, work-life balance, and opportunities for growth.

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