Lifecycle Marketing Automation Manager

Global Payments

Atlanta, GA

Full Time

Senior

14 days ago

Job Description

About the Role

The Lifecycle Marketing Automation Manager at Global Payments is responsible for building and executing programs that drive engagement, conversion, retention, and loyalty across the customer journey. This role focuses on optimizing communication channels such as email, push notifications, and SMS to enhance customer experience and maximize customer lifetime value for direct and partner merchant customers globally. The position reports to the director of lifecycle marketing and involves working within the US partnerships activation team to develop multi-channel lifecycle programs and improve customer journeys.

Key Responsibilities

Develop and implement lifecycle marketing campaigns to improve customer engagement, conversion, and retention that align with business goals.
Define and optimize customer journeys across various touchpoints.
Work with local country campaign managers and team members to ensure programs are tailored for local market needs.
Design and implement multi-channel lifecycle programs (e.g., email, in-app messaging, SMS).
Create and manage customer segmentation strategies with the Marketing CRM data team.
Analyze customer data and behavior to recommend improvements in journeys and content for higher engagement and conversion.
Develop and implement A/B testing strategies to enhance campaign performance.
Monitor and report on campaign performance and key metrics, sharing insights in monthly and quarterly reviews.
Collaborate with cross-functional teams such as product, sales, customer success, and marketing.
Work with the creative team to develop engaging and relevant content for various lifecycle stages.
Ensure consistent brand messaging across all channels and touchpoints.
Support best practices, learning sessions, and recommend improvements for the marketing tech stack to enhance customer experience.

Requirements

Bachelor's degree in marketing, business, or a related field.
5+ years of experience in lifecycle marketing with a proven track record of improving revenue results and customer engagement.
5+ years of email marketing experience, preferably with a SaaS technology or financial services company.
3+ years of experience with Marketo for audience segmentation, workspaces, dynamic content, and Marketo modules; Marketo certification is a plus.
3+ years of international digital and/or email marketing experience.
Strong attention to detail to analyze data and results.
Excellent written and verbal communication skills to work across multiple countries and teams.
Travel availability of approximately 10%, including US and possibly UK travel.

Nice to Have

Marketo certification.

Qualifications

Educational background in marketing, business, or related field.

Benefits & Perks

Comprehensive benefits package including medical, dental, and vision care.
EAP programs, paid time off, recognition programs.
Retirement and investment options.
Charitable gift matching programs.
Worldwide days of service.
Role eligible for remote work within the United States.

Working at Global Payments

Global Payments emphasizes leading with technology and innovation, scaling its core pillars such as software-driven focus, ecommerce and omnichannel solutions, and B2B payments. The company aims to deliver frictionless, best-in-class customer experiences, foster a culture of passion, care, accountability, excellence, and ingenuity, and support diversity, equity, and inclusion initiatives. It values serving customers and communities, and maintaining high standards of integrity and professionalism.

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