Lifecycle Marketing Director / Senior Manager

About the Role

Key Responsibilities

• Be the subject matter expert in lifecycle management across a broad marketplace of General Manager led verticals.
• Own and support lifecycle, transactional, and promotional goals for B2C and B2B strategies.
• Present and articulate lifecycle strategy and email best practices across the organization and to senior leadership.
• Establish and own lifecycle KPIs such as bounce rates, unsubscribes, open rates, and CTR, with a framework for measurement and optimization.
• Spearhead lifecycle marketing strategies across various customer stages, utilizing email and other direct marketing channels to enhance engagement and retention.
• Manage the end-to-end lifecycle calendar across email, onsite messaging, and push notifications.
• Design and launch segmented, personalized, and behaviorally triggered campaigns.
• Drive cross-channel consistency that reflects brand voice and user expectations.
• Collaborate with cross-functional vertical teams for seamless execution of automated and triggered campaigns.
• Oversee and guide resources supporting CDP and email execution, ensuring clarity, consistency, and quality.
• Serve as the strategic owner of the CDP function, with opportunities to scale team capacity.
• Establish foundational processes, workflows, and documentation to support long-term team and program growth.
• Serve as the technical owner of Blueshift, USN's enterprise CDP platform, providing onboarding, training, and troubleshooting.
• Stay up to date on martech advancements, data privacy, deliverability best practices, and personalization trends.
• Manage and segment customer databases, employ A/B testing, and monitor campaign performance to optimize campaigns.
• Enhance customer journeys and engagement strategies to improve overall customer experience.
• Ensure campaigns comply with global data privacy laws and email/SMS marketing regulations.

Requirements

• Experience in lifecycle marketing, email marketing, or related fields.
• Comfortable presenting and articulating lifecycle strategies and email best practices.
• Ability to establish and monitor KPIs such as bounce rates, unsubscribes, open rates, and CTR.
• Experience managing end-to-end marketing campaigns across multiple channels including email, onsite messaging, and push notifications.
• Knowledge of CDP automation tools (experience with Blueshift a plus).
• Strong collaboration skills to work with cross-functional teams.
• Technical proficiency with marketing platforms and data privacy regulations.
• Ability to manage customer databases, perform A/B testing, and analyze campaign performance for optimization.
• Understanding of data privacy laws and email/SMS marketing regulations.

Nice to Have

• Experience with CDP automation tools such as Blueshift.
• Knowledge of martech advancements and personalization trends.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not specified in the description.