Associate Manager, Consumer Lifecycle Marketing, DashPass

DoorDash

New York, NY

Full Time

Senior

109k-160k

6 days ago

Job Description

About the Role

The Associate Manager, Consumer Lifecycle Marketing for DashPass at DoorDash is responsible for leading the strategy, development, and execution of CRM initiatives aimed at testing, launching, and scaling new DashPass features and benefits. This role directly drives adoption, engagement, and retention through targeted channels such as email, push notifications, and in-app messaging. The position involves close cross-functional collaboration to deliver high-impact campaigns that create a best-in-class subscription experience for consumers, reporting into the Consumer Lifecycle Marketing Senior Manager within the Growth Marketing team.

Key Responsibilities

Develop and lead a cohesive DashPass CRM strategy across the customer lifecycle, spanning automated and ad hoc campaigns that drive adoption and engagement.
Partner cross-functionally with Product, Integrated Marketing, Promo Strategy, and Marketing Ops to align campaign strategy, incentive design, and flawless execution.
Create campaign briefs that translate business needs and audience behaviors into clear CRM strategies, including optimal channel mix, targeting, and touchpoint planning.
Ensure strategic alignment with broader lifecycle efforts, coordinating with lifecycle marketing peers to complement existing DashPass and Consumer CRM communications.
Elevate campaign quality by contributing to weekly strategy reviews that enforce high standards for relevance, creative consistency, and audience value.
Advance personalization by deepening audience segmentation and tailoring CRM messaging to drive relevance and engagement.
Track performance rigorously, establishing benchmarks and delivering actionable reporting to optimize future programs and demonstrate business impact.

Requirements

5+ years of experience in lifecycle, retention, or growth marketing, or in adjacent functions like strategy & operations or management consulting.
An operator-first mindset with a structured, systems-oriented approach to CRM, prioritizing precision, scale, and efficiency.
Proven ability to drive business outcomes through cross-channel campaigns, personalization, and data-informed decision making.
Strong cross-functional collaboration skills, especially with Product, Strategy & Operations, Promo Strategy, Finance, Analytics, and Creative teams.
Hands-on experience with CRM tools, segmentation platforms, and complex data environments.
Comfortable owning ambiguous problems and leading initiatives from strategy through execution.
Collaborative, low-ego partner with strong interpersonal skills who thrives in matrixed environments and drives cross-team alignment.
Bachelor's degree or higher; MBA is a plus.

Nice to Have

Experience with CRM tools, segmentation platforms, and complex data environments.
MBA or advanced degree.

Qualifications

Bachelor's degree or higher; MBA a plus.

Benefits & Perks

Competitive salary within the range of $108,800-$160,000 USD, determined by skills, experience, and location.
Opportunities for equity grants.
Comprehensive benefits including 401(k) with employer matching, paid parental leave (16 weeks), wellness benefits, commuter benefits, paid time off, paid sick leave, medical, dental, and vision insurance, 11 paid holidays, disability and life insurance, family-forming assistance, and mental health programs.
Paid time off varies for salaried and hourly roles, including flexible vacation and sick leave.

Working at DoorDash

At DoorDash, our mission is to empower local economies by making impactful decisions that display empathy for our users, including Dashers, merchant partners, and consumers. We foster a rapidly growing and constantly changing environment that encourages team members to share perspectives, solve new challenges, and own their careers. The company is committed to supporting employee happiness, health, and well-being through comprehensive benefits and perks. DoorDash values diversity and inclusion, actively cultivating diverse teams and promoting an inclusive community where everyone has the opportunity to excel. We are an equal opportunity employer and consider all qualified applicants regardless of background or protected status.

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