Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Marketing

Amazon

Bellevue, WA

Full Time

Senior

129k-213k

5 days ago

Job Description

About the Role

As the Senior Product Marketing Manager you will define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior Product Marketing Manager (PMM) to join our team and lead lifecycle marketing, retention and upsell for our rapidly growing customer base. In this role, you will be the marketing owner of Amazon Luna Prime Gaming's engagement and upsell goals. You will partner with stakeholders across Amazon Luna Prime Gaming, broader Amazon teams, and industry partners to build and execute the lifecycle marketing strategy to achieve your goals.

Key Responsibilities

Develop and deliver the marketing strategy to improve engagement at every stage of the customer journey.
Build a deep understanding of customer journeys and drivers of engagement and lapse, and step up as the subject matter expert of engagement within the organization.
Regularly dive deep and inspect key metrics, work with data science teams to surface and analyze new metrics as needed.
Identify patterns and key insights, surface in weekly/monthly business review mechanisms, and drive continuous learning and improvement in your domain.
Manage the end-to-end execution of lifecycle marketing initiatives: Define message & copy, drive legal reviews, provide & drive creative brief, define target customer segments, drive localization, campaign building, launching and performance tracking.
Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion.
Leverage merchandising teams, marketing channel SMEs and Tech/BI teams to scale & automate.
Build a deep understanding of upsell and retention drivers, and step up as the thought leader and subject matter expert within the organization.
Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.
Collaborate with and influence across functions to identify and deliver lifecycle initiatives that go beyond marketing, including working with Product and Tech teams to conceptualize and deliver new product features, and with Business Development and Go-to-Market teams to develop new content initiatives and promotions.
Adapt global strategies to meet local needs — identify country-specific nuances that require tailored approaches to maximize adoption and engagement while meeting legal requirements.

Requirements

6+ years of professional non-internship marketing experience.
Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action.
Excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels of an organization.
Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes.
Experience with digital marketing tools and analytics platforms, and willingness to learn new tools.

Nice to Have

MBA or advanced degree.
Background in customer lifecycle marketing, personalization, or engagement strategy.
Gaming industry experience.
Experience with subscription-based services.

Qualifications

Educational background or certifications are not explicitly specified, but experience in marketing and related fields is required.

Benefits & Perks

Competitive salary ranging from $128,600/year to $212,600/year depending on geographic location and experience.
Total compensation package including equity, sign-on payments, and other benefits.
Full range of medical, financial, and other benefits.
Workplace accommodations and support for applicants with disabilities.