Director of CRM and Lifecycle Marketing

About the Role

Key Responsibilities

• Own and evolve the full lifecycle marketing strategy across email, SMS, push, and emerging channels.
• Drive scale through the development of automated, behavior-based journeys and campaigns using Salesforce Marketing Cloud (SFMC) and audience data.
• Partner with analytics, product, and creative teams to define and execute segmentation, personalization, and testing strategies that drive KPIs across acquisition, onboarding, engagement, upsell, and retention.
• Develop robust audience strategies leveraging first- and zero-party data.
• Partner with data team and marketing operations to establish clear reporting and attribution frameworks to measure lifecycle effectiveness and inform future investment.
• Lead, mentor, and grow a high-performing lifecycle and guest communications team.
• Collaborate with marketing leaders to develop and execute event marketing campaigns.
• Partner closely with the data and tech teams to drive business requirements for CRM capabilities and roadmap.
• Coordinate with and be an internal marketing resource for the Sales team.

Requirements

• 8+ years of experience in email marketing, with a focus on lifecycle, CRM, or retention marketing.
• Deep hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio.
• Proven experience leveraging audience data to drive segmentation and personalization through lifecycle campaigns.
• Strong analytical mindset with experience designing A/B tests and interpreting performance data.
• Excellent cross-functional collaboration and project management skills.
• Experience with B2B lifecycle marketing strategies or hybrid B2B/B2C models is a plus.
• Familiarity with Snowflake or similar cloud-based data warehouses is a plus.

Nice to Have

• Experience with B2B lifecycle marketing strategies or hybrid B2B/B2C models.
• Familiarity with Snowflake or similar cloud-based data warehouses.