Customer Lifecycle Management Strategist

About the Role

Key Responsibilities

• Develop and optimize engagement and retention strategies for Services.
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data-driven insights and strategies to engage with customers.
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics, and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
• Define customer journeys, value propositions, and service educational messaging.
• Submit and maintain operational briefs to ensure flawless execution of campaigns.

Requirements

• 5-7 years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success in achieving growth goals of user engagement and retention.
• Experience testing and optimizing marketing channels including push notification, email, and in-app messaging marketing tactics.
• Strong project management capability with exceptional attention to detail.
• Deep understanding of A/B testing and data-driven optimization marketing.
• Ability to meet deadlines and balance many projects and priorities.
• An analytical problem solver with a track record of developing and optimizing marketing strategies that drive customer engagement and retention.
• Bachelor's degree required.

Nice to Have

• Thorough understanding of integrating product, design, business, marketing, engineering, and stakeholder teams to clarify program goals, strategy, and execution.
• Excellent presentation, written, and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Target hourly compensation range of $59.40 to $66, based on education, relevant work experience, certifications, and location.
• Access to benefits like subsidized health, vision, and dental plans.
• Paid sick leave and retirement plans with a match.