Senior Manager, Marketing Planning And Strategy - Lifecycle Marketing

About the Role

Key Responsibilities

• Develop and execute lifecycle marketing strategies to drive seller adoption, activation, retention, and growth across multiple owned channels.
• Lead segmentation strategy and campaign design across seller lifecycle stages, identifying high-value cohorts and personalizing touchpoints based on behavioral signals.
• Build integrated program roadmaps aligned with business goals, collaborating with Product, Analytics, Technology, and business stakeholders.
• Align with creative, content strategy, and data teams to launch insights-driven campaigns across email, SMS, in-app, and Seller Center surfaces.
• Own key lifecycle channels, advocating for experimentation and testing frameworks, while optimizing performance through A/B and multivariate testing.
• Define and track success metrics, using insights to drive iterative improvements across all lifecycle initiatives.
• Partner with Product and CRM teams to scale marketing automation capabilities and unlock new communication tools or channels as needed.
• Act as a champion for seller needs, ensuring all journey communications are timely, personalized, and tied to real business outcomes.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, or digital marketing, with a proven track record of driving cross-channel engagement programs.
• Expertise with marketing automation tools and CRM platforms, such as HubSpot, Salesforce Marketing Cloud, Braze, or similar.
• Exceptional analytical skills with demonstrated experience designing, interpreting tests, monitoring performance dashboards, and analyzing marketing KPIs.
• Success in building and scaling personalized campaigns across email, SMS, push, or in-app channels.
• Strong written and verbal communication skills, with the ability to simplify complex concepts and drive alignment across multiple teams.
• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Nice to Have

• Experience in e-commerce, marketplaces, or B2B2C ecosystems.
• Knowledge of seller, merchant, or small business personas and their unique needs within a platform.
• Understanding of metadata tagging, personalization architecture, or behavioral targeting techniques.
• Background in content strategy, designing user journeys, or crafting segmentation frameworks tailored to various cohorts or lifecycle stages.
• Leading cross-functional projects.
• Supervisory experience.
• Masters in Business Administration.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field.
• Or 7 years' experience in marketing or related field.

Benefits & Perks

• Competitive pay plus performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• PTO and/or PPTO for vacation, sick leave, holidays, or other purposes, with amounts depending on job classification and employment length.
• Live Better U education benefit program covering tuition, books, and fees for associates.