Lifecycle Marketing Manager

Ruggable

Los Angeles, CA

Full Time

Senior

115k-130k

3 days ago

Job Description

About the Role

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Key Responsibilities

Manage, optimize, and maintain automated Email and SMS flows in Klaviyo and Postscript, using advanced branching and conditional logic, global segmentation with nuanced suppression rules, and dynamic customization through Klaviyo Liquid.
Own the strategy, segmentation, and execution of Direct Mail and Paid Media retargeting programs to support lifecycle goals.
Build and refine segmentation strategies to deliver highly personalized, relevant messaging and content across all lifecycle channels.
Partner with Brand, Creative, and Paid Media teams to align content, timing, and messaging across the customer journey.
Support rebuilding automations that better tell our brand story, reinforce trust, and showcase our value propositions.
Regularly analyze and report on performance metrics—using insights to drive optimization, inform strategic decisions, and identify new lifecycle opportunities.
Plan and execute A/B tests and experiments to increase conversion, engagement, channel-level revenue, repeat orders, and lifetime value.
Act as the internal Klaviyo subject matter expert, bringing more execution in-house and reducing reliance on external agencies.

Requirements

4-6 years in Lifecycle Marketing, CRM, Email/SMS Marketing, or related roles—preferably for a DTC or eCommerce brand.
Proven track record of owning channel strategy and execution, including Direct Mail and/or Paid Media retargeting.
Advanced Klaviyo experience: building complex flows with nuanced rules and exclusions, advanced segmentation, suppression logic, conditional splits, and Klaviyo Liquid scripting.
Strong understanding of customer segmentation, personalization tactics, and lifecycle marketing strategies.
Analytical and data-driven mindset, with the ability to interpret results, identify trends, and make optimization recommendations.
Excellent project management skills with the ability to manage multiple projects/flows/campaigns in a fast-paced environment.
Strong cross-functional collaboration skills and a proactive approach to problem-solving.

Nice to Have

A creative and storytelling mindset to plan an engaging email & SMS calendar in partnership with the Creative team.
Experience with a global brand on Shopify.
Proficiency in Microsoft Excel.
Familiarity with marketing technologies like Chord (CDP) and Postscript (SMS).

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

$115,000-130,000 per year base salary, based on experience.
An annual bonus percentage that varies based on role level and business performance.
Employer matching (up to 3% of base salary) for company-sponsored 401K plan.
Competitive compensation and benefits packages.

Working at Ruggable

Ruggable is committed to creating an inclusive environment for all employees, values diversity, and promotes a collaborative, high-growth startup culture focused on innovation and results.

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