Director, Lifecycle Marketing

About the Role

Key Responsibilities

• Lead the development and execution of cross-channel lifecycle strategies that drive conversion, retention, and long-term loyalty.
• Own the end-to-end customer journey, identifying key moments and touchpoints to deliver timely, relevant, and brand-aligned communications, leveraging deep technical knowledge of data systems, customer data, and marketing automation platforms.
• Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and lead team to build associated journey flows.
• Partner with analytics team to monitor performance, surface trends and identify opportunities to increase bookings and enhance customer journey.
• Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, and across email and other owned channels.
• Communicate regularly with stakeholders regarding email and direct mail performance, key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization.
• Collaborate with the integrated marketing team and creative services to ensure messaging aligns with brand strategy and campaign priorities.
• Stay tightly aligned with commercial goals and maintain flexibility to respond quickly to changing business needs.
• Recommend future technology decisions with respect to the guest journey and maintain all privacy standards, interfacing with relevant MarTech and database team members to ensure the safeguarding of PII.
• Foster collaborative internal communications and relationships with colleagues and internal departments including E-Commerce, revenue management, contact center and across marketing.
• Advance the company's Culture Essentials by cultivating an open, candid and safe workspace for all team associates.
• Direct the successful resolution of conflicts/opportunities with the goal of crafting win/win solutions.
• Provide coaching and mentoring to direct reports and team members.
• Manage email/CRM budget to maximize ROI across channels.
• Performs other duties as assigned.

Requirements

• Bachelors Degree in Marketing or related field and/or equivalent experience.
• Minimum of 8 years experience in lifecycle, CRM or email marketing with increasing responsibility and at least 3 years in leadership or people management.
• Deep expertise in Iterable or comparable marketing automation platforms (Braze, Salesforce Marketing Cloud, Responsys, etc).
• Experience developing and analyzing reporting in business visualization packages such as Power BI and Looker.
• Deep experience with A/B testing and channel incrementality analysis.
• Proven experience designing and implementing complex automated journeys based on behavioral and transactional data.
• Excellent project management skills with the ability to lead multiple priorities and pivot quickly as needed.
• Demonstrated leadership skills, with a track record of developing high-performing teams.
• Executive communication skills and the ability to synthesize data for broader consumption.
• Ability to work successfully across functions and teams in a matrixed environment.
• Must be legally authorized to work in the United States.

Nice to Have

• Experience working with data science and database teams to evaluate and test advanced analytics models.
• HTML/CSS coding experience.
• SQL experience.

Benefits & Perks

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $132,300.00-$178,600.00