Existing Customer Marketing Specialist II

About the Role

Key Responsibilities

• Responsible for the review, planning, development and execution of marketing campaigns that help manage churn rates across Sling's subscriber base
• Maintain a content calendar of life-cycle marketing efforts around live TV events with the ability to adapt to the ongoing business changes and market needs
• Work closely with Product and CX team members to prioritize key initiatives that warrant proactive customer communication
• Execute life-cycle ad-hoc and automated marketing communications via multiple marketing channels (email, in-app message, push, web flows, and on air) for retention purposes
• Build target audiences in the CRM platform to target communication sends
• Work cross functionally with internal departments such as acquisition, product and operational teams to implement communication strategies
• Create relationships with external partners such as programmers, product partners and more to promote shared priorities
• Partner with analytics team members to identify new initiatives to reduce churn such as new angles of product or content engagement, unique offers or new services
• Analyze market changes and competitor insights to identify new opportunities
• A/B test, develop automation calendars and assess campaign effectiveness to make recommendations for upcoming campaigns

Requirements

• Bachelor's Degree in marketing, communications or related field
• 3+ years of relevant Project Management and Marketing experience, including developing marketing communications, managing new projects to reduce churn, implementing creative marketing strategies, developing, scheduling and launching direct marketing tactics, managing lifecycle campaigns
• A self-starter with problem-solving abilities and the capacity to provide new ideas and develop work independently with little guidance from management
• Strong project management and organizational skills including the ability to multitask, be detail-oriented, prioritize, and more efficiently through many tight deadlines at once
• Ability to learn quickly, multitask, work under pressure, and prioritize projects effectively to meet key program deadlines consistently in a rapidly changing environment with a sense of urgency
• Highly motivated and skilled in leveraging data to create and execute high-performance marketing campaigns that consistently meet and exceed key business objectives
• Strong relationship skills in order to work cross functionally and leverage different departments to meet tight deadlines and overcome obstacles
• Excellent written and verbal communication skills with the ability to craft and edit copy for various communication pieces
• Highly proficient in Microsoft and/or Google office applications
• Experience with marketing automation and CRM platforms such as RPI, MoEngage, Responsys or Salesforce is a plus

Nice to Have

• Experience with marketing automation and CRM platforms such as RPI, MoEngage, Responsys or Salesforce

Qualifications

• Bachelor's Degree in marketing, communications or related field
• 3+ years of relevant Project Management and Marketing experience

Benefits & Perks

• Versatile health perks, including flexible spending accounts, HSA
• A 401(k) Plan with company match
• ESPP
• Career opportunities
• Flexible time away plan