Lifecycle Campaign Manager

Papa John's

Atlanta, GA

Full Time

Mid Level

1 day ago

Job Description

About the Role

The Lifecycle Campaign Manager is responsible for managing the coordination and execution of integrated marketing campaigns across Papa Johns owned channels (email, SMS, and mobile app platforms). This role will work with cross-functional teams to optimize all available channels and communication vehicles and make tactical recommendations to meet objectives, ultimately ensuring a consistent experience across all channels. This role is essential for a timely and consistent communication experience for our Papa Johns customers. They contribute to the overall strategic development of both loyalty and non-loyalty members by engaging customers throughout their purchase lifecycle to drive increased frequency and ticket to meet annual sales goals.

Key Responsibilities

Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date.
Work across the Loyalty & CRM team and within the company to ensure proper messaging, timing, and execution of multi-channel campaigns, including email, SMS, push, and voice messaging (PapaCall).
Create a campaign brief and ensure it is shared across the organization and with agencies with all final information, updated and then redistributed as needed until campaign launch, including outlining creative details, offer details, audience selection, and channel needs.
Ensure each campaign has proper controls for accurate measurement and analysis; present results and recommendations for the next iteration to the manager for approval.
Use marketing automation and email/SMS/push nurturing to engage and convert prospects and customers across the buyer journey, including building out campaign audiences and validating counts.
Identify and analyze strategic opportunity areas to increase marketing effectiveness.
Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize, including conducting A/B testing across all channels.

Requirements

3-5 years of experience executing and managing data-driven, integrated marketing campaigns.
Proficient in MS Office suite.
Experience with Braze is a plus.
Experience with Jira/Confluence is a plus.
BA/BS/BBA in Business, Marketing, Communications or related field of study preferred.
Analytical skills to generate insights from data.
Strong planning and prioritization skills for campaign calendar management.
Ability to determine audience selections and criteria based on campaign needs, pull and validate counts with strong attention to detail.
Strong project management skills with ability to manage details.
Effective communication skills with all stakeholders.
Proactive problem-solving skills and logical troubleshooting ability.
Ability to continuously improve processes.

Nice to Have

Experience with B2C eCommerce.
Quick Service Restaurant (QSR) experience.

Qualifications

3-5 years of experience in marketing campaign management.
Proficiency in MS Office.
Experience with marketing automation tools like Braze.
Experience with Jira/Confluence.

Working at Papa John's

Our Values include EVERYONE BELONGS, DO THE RIGHT THING, PEOPLE FIRST, INNOVATE TO WIN, and HAVE FUN. Our Core Competencies focus on being CUSTOMER CENTRIC, RESULTS DRIVEN, COMMITTED to CONTINUOUS IMPROVEMENT, BIAS FOR ACTION, and WINNING TOGETHER.

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