LinkedIn Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Ensure personal productivity and utilization.
• Work directly with the Associate Director to ensure internal and client goals are being achieved.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Communicate results, create custom strategies, and support campaign execution for clients.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Excellent communication skills and problem-solving mindset.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Willingness to travel to visit clients approximately once per year or as needed.

Nice to Have

• Experience with programmatic advertising campaigns.
• Experience supporting global clients in Canada, the UK, or Australia.
• Knowledge of additional analytics tools beyond Google Analytics.
• Experience with digital marketing budget management.

Qualifications

• Established work authorization in the US or relevant country for global locations.
• Proficiency with LinkedIn and digital advertising tools.
• Experience supporting B2B clients in a performance marketing environment.

Benefits & Perks

• Annual salary range of $70,000 - $80,000 USD with potential for bonus eligibility.
• Medical, dental, and vision plans.
• Disability and life insurance coverage.
• Access to certified therapists through Spring Health, membership to Headspace.
• Physical therapy through Omada, fertility support through Carrott, virtual workouts, and primary/virtual care via One Medical.
• Unlimited PTO, paid holidays, your birthday off, end-of-year recharge (Dec 24 - Jan 1).
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with the option to work from Abe's offices in Irvine, CA, or globally where authorized.