LinkedIn Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Responsible for personal productivity and utilization.
• Work directly with the Associate Director to ensure internal and client goals are being achieved.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions.
• Translate and articulate strategy and tell stories with data.
• Manage approximately five mid-tier and enterprise accounts.
• Meet and exceed department KPIs such as client growth and goal attainment.
• Build client trust and relationships that create consistent renewals.
• Cross-sell services that align with client goals and objectives.
• Clearly communicate results with client point of contact and executives.

Requirements

• 2+ years experience working at a performance/digital marketing agency, preferably with B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within LinkedIn Platform such as conversation ads, document ads, CTV, and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy into data stories and communicate effectively.
• Excellent organizational, prioritization, and project management skills.
• Ability to work remotely with reliable internet and operate necessary office tools.
• Willingness to travel approximately once per year per client or as needed.

Nice to Have

• Bonus for B2B experience.
• Experience with audience segmentation by tier, job title, etc.
• Experience with programmatic campaigns.

Qualifications

• Established work authorization in the US or relevant country if working globally.
• Ability to operate a laptop and necessary software tools.
• Reliable internet access and ability to remain stationary for extended periods.

Benefits & Perks

• Salary range of $75,000 - $90,000 USD with potential for bonus.
• Medical, dental, vision plans, disability, and life insurance for you and your family.
• Employer-paid plans and contributions for dependents.
• Mental health support through Spring Health and Headspace.
• Physical health support through Omada, fertility support, virtual workouts, and primary/virtual care via One Medical.
• Unlimited PTO, paid holidays, your birthday off, end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with optional office access in Irvine, CA, or other global locations with proper work authorization.