LinkedIn Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing accuracy within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Support internal and client goals in collaboration with the Associate Director.
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Manage multiple projects simultaneously while maintaining quality standards.
• Build and maintain client trust and relationships to ensure renewals.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more.
• Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data and make data-driven decisions.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Excellent communication skills and ability to tell stories with data.
• Organizational skills to manage multiple projects and prioritize effectively.
• Ability to travel approximately once per year per client or as needed.

Nice to Have

• Experience with programmatic campaigns.
• Knowledge of additional analytics tools beyond Google Analytics.
• Experience supporting global clients in Canada, UK, or Australia.
• Familiarity with other social media advertising platforms beyond LinkedIn.

Qualifications

• Established work authorization and current residence in the US or other supported countries.
• Ability to operate a laptop and necessary software platforms.
• Reliable internet access and a professional background suitable for remote work.

Benefits & Perks

• Annual salary range of $70,000 - $80,000 USD with potential for bonus eligibility.
• Medical, dental, and vision plans, disability, and life insurance coverage.
• Access to certified therapists through Spring Health, Headspace membership, and physical therapy through Omada.
• Fertility support through Carrott, virtual workouts via Aaptiv, and a complimentary One Medical membership.
• Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, scaling over time.
• Remote-first work environment with options for in-office work in Irvine, CA, or global locations where authorized.