LinkedIn Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing accuracy within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Understand the value of Programmatic campaigns.
• Manage multiple projects simultaneously with organization and prioritization.
• Communicate results and strategies effectively to clients and internal teams.

Requirements

• 2+ years experience working at a performance/digital marketing agency, preferably with B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more.
• Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong knowledge of paid advertising principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or similar platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Excellent communication, organization, and project management skills.
• Willingness to travel approximately once per year per client or as needed.

Nice to Have

• Bonus for experience in B2B marketing.
• Experience with programmatic campaigns.
• Experience with audience segmentation and storytelling with data.

Qualifications

• Formal educational qualifications are not explicitly specified but implied experience in digital marketing roles.

Benefits & Perks

• Salary range of $75,000 - $90,000 USD with potential bonus eligibility.
• Comprehensive health plans including medical, dental, and vision.
• Disability and life insurance coverage.
• Mental health support through Spring Health and Headspace.
• Physical health support via Omada, fertility support, virtual workouts, and primary/virtual care through One Medical.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge.
• Paid parental leave.
• 401(k) plans with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with optional access to Irvine, CA office.