Local Marketing Specialist (Davenport & Champaign) - House of Sport

Dick's Sporting Goods

Davenport, IA

Full Time

Mid Level

14 days ago

Job Description

About the Role

House of Sport by DICK'S Sporting Goods is more than just a store. It is a destination, an experience, a place where athletes can experiment and play. A retail store devoted to sport where our community can gather and be inspired. We are fundamentally changing retail by elevating these experiences, delivering first in class service, obsessing over our athletes, inspiring our teammates, and challenging retail norms. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping athletes to achieve their dreams. The role of the Local Marketing Specialist involves overseeing local marketing efforts for two store locations, developing community relationships, managing sponsorships, executing marketing activities, supporting events, and representing the brand in the community.

Key Responsibilities

Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars - assortment, experience, service, and community.
Support local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.
Manage and track all sponsorship agreements and asset distribution using software programs.
Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize ROI.
Develop strategies for in-store events and in-market activations aligned with key brand moments.
Manage local marketing outreach strategies to drive awareness and customer acquisition.
Provide market intelligence to inform future marketing strategies.
Support creation of event activation assets for store placements and scheduling platforms.
Manage and monitor customer outreach via reservations scheduling tools.
Support execution of all marketing activities, vendor events, and related initiatives.
Serve as a cross-functional liaison between House of Sport, CSC, and external partners to ensure program success.
Capture content of owned events for use on social media and other channels.
Evaluate event success qualitatively and quantitatively, report learnings, and suggest improvements.
Serve as a local representative for The DICK'S Sporting Goods Foundation and community giving programs.
Leverage community donations, grants, and programming to support local leagues and teams.
Deliver professionalism and brand representation across all efforts.
Develop relationships with vendors, sales reps, and service organizations.
Serve as a media-trained associate capable of speaking to media on behalf of DICK'S as directed.

Requirements

Bachelor's Degree in Marketing, Advertising, Business Administration or Communications.
1-3 years of related experience as a regional or company marketer, brand ambassador, or in a retail environment.
Possess a valid driver's license.
Successfully pass comprehensive criminal background and motor vehicle checks.
Excellent interpersonal and team building skills.
Ability to multi-task and work independently in a fast-paced environment.
Flexible availability including some nights, weekends, and holidays.
Some travel within the territory required.