Local SEO Manager - Remote

About the Role

Key Responsibilities

• Lead SEO strategy and execution for Mosquito Squad, Lawn Squad, and New Age Lights.
• Manage and optimize Google Business Profiles for multiple service territories.
• Conduct keyword research and develop content roadmaps to capture local demand.
• Oversee on-page SEO including metadata, internal linking, schema markup, and service/city page optimization.
• Partner with writers to produce localized blogs and seasonal content.
• Build and maintain citations, backlinks, and local directory listings.
• Stay ahead of Google algorithm updates and AI-driven search features (SGE, etc.), adjusting strategy as needed.
• Create and maintain SEO dashboards and performance reports, delivering insights to leadership.
• Continuously improve organic lead flow and conversions.

Requirements

• 5+ years of proven SEO experience, with a strong focus on local SEO.
• Demonstrated success managing Google Business Profiles and driving measurable growth.
• Solid knowledge of website optimization.
• Understanding of technical SEO fundamentals.
• Proficiency in SEO tools.
• Ability to adapt to AI-driven changes in search and proactively implement new tactics.
• Strong analytical mindset and ability to turn data into actionable recommendations.
• Self-starter who can take high-level business goals and translate them into tactical SEO campaigns.

Nice to Have

• Experience with AI-driven search features such as SGE.

Qualifications

• 5+ years of proven SEO experience.

Benefits & Perks

• Base salary: $75,000/year.
• Performance bonus: Target of $10,000/year based on SEO results and lead growth.
• Health, dental, and vision benefits available.
• PTO and paid holidays.
• Opportunity to grow with a rapidly scaling, multi-brand company.