Local SEO Specialist - Charlotte, NC

About the Role

Key Responsibilities

• Conduct SEO opportunity research including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic, and improve efficiency.
• Assist in the creation, maintenance, and ongoing optimization of Google Business profiles.
• Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation, and link building initiatives.
• Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
• Work with development and IT teams to optimize website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data-driven decision making and regular reporting on content gap analysis, competitor analysis, and website performance using tools like Google Analytics, Google Search Console, and Ahrefs.
• Stay up to date on Google algorithm updates, local SEO best practices, and industry trends that could impact business performance.
• Present SEO performance reports and insights clearly, demonstrating value and providing actionable recommendations.

Requirements

• 4 years of local SEO experience.
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and related components.
• Proven ability to develop and execute comprehensive SEO strategies that drive business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of driving organic search growth and improving website performance.
• Proficient in complex analytical problem-solving.
• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or technology.
• Strong drive to learn and thrive in a fast-paced, dynamic environment.
• Discipline and organization to work remotely or in a hybrid setting if in Charlotte, NC.
• Responsiveness and consistent communication.
• Interest in becoming an industry expert and staying updated with SEO trends.

Nice to Have

• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g., franchise, retail) at scale.

Qualifications

• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Benefits & Perks

• Salary range of $50,000 - $65,500.