Local SEO Specialist - Charlotte, NC

About the Role

Key Responsibilities

• Conduct SEO opportunity research including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency.
• Assist in the creation, maintenance and ongoing optimization of Google Business profiles.
• Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.
• Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
• Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data driven decision making.
• Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
• Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
• Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements

• 4 years of local SEO experience.
• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g., franchise, retail, etc) at scale is a plus.
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
• Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance.
• Proficient in complex analytical problem-solving.
• Possess a competitive drive and a strong desire to learn.
• Thrive in a fast-paced and dynamic environment.
• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Nice to Have

• Experience with affiliates, marketplaces, and/or programmatic and local marketing optimization at scale.

Qualifications

• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Benefits & Perks

• Salary range of $50,000 - $65,500.
• Hybrid in-person and remote work position based in Charlotte, NC.
• All emails will come from a @marketmymarket.com or @applytojob.com domain only.
• Recognition as a Certified Great Place to Work in 2021 and 2022.