Local Social Media and Reputation Coordinator

About the Role

Key Responsibilities

• Capture and curate authentic, high-quality content (photos, videos, stories) from onsite visits to showcase community lifestyle, events, team culture, and resident experiences.
• Post regularly on assigned community social media profiles, ensuring content aligns with brand guidelines and voice.
• Develop and execute local social content strategies that support leasing, retention, and resident engagement goals.
• Monitor and respond to Google Reviews and other third-party review platforms (e.g., Yelp, Apartments.com) in a timely, professional, and brand-aligned tone.
• Coordinate with onsite teams to investigate and resolve service concerns raised in reviews, ensuring accurate and empathetic responses.
• Program and support reputation-building touchpoints (e.g., post-move-in, maintenance follow-up, event participation) to proactively encourage positive reviews.
• Collect and analyze resident feedback and satisfaction survey data (Medallia) to identify trends, track performance, and uncover opportunities for improvement.
• Leverage social media and digital channels to build excitement around resident experiences and foster community connection.
• Collaborate with onsite teams to plan and promote resident clubs, interest-based meetups, and community events.
• Support creation and rollout of programs that reward resident engagement and advocacy, both online and in person.
• Identify opportunities to spotlight long-term residents, team interactions, and shared community experiences to reinforce pride and loyalty.

Requirements

• 1–2 years of experience in social media, digital marketing, customer experience, or related field (internships or field marketing roles a plus).
• Strong understanding of major social platforms (Instagram, Facebook, TikTok, etc.) and how to create content tailored for each.
• Excellent written and verbal communication skills, with an ability to adapt tone for different audiences and platforms.
• Comfortable capturing and creating content on-the-go, including photos, videos, and behind-the-scenes moments.
• Experience analyzing engagement data, reviews, or survey results to inform actions and strategy.
• Highly organized and self-motivated, with the ability to manage multiple priorities and locations simultaneously.
• Comfortable working independently in the field while collaborating regularly with corporate and onsite teams.
• Flexible and adaptable, with a positive attitude and willingness to travel between communities as needed, including some weekends and nights.

Nice to Have

• Experience with Fair Housing regulations.

Qualifications

• Experience or background in social media management, digital marketing, or customer service.

Benefits & Perks

• Competitive hourly pay ranging from $24.00 to $28.84.
• Full-time employment with a schedule of 8am-5pm, Monday-Friday, or as needed.
• Opportunity to work remotely with travel between communities up to 25%.
• Being part of a company recognized for its inclusive and diverse workplace culture.