Manager, Brand Activation & Events

About the Role

Key Responsibilities

• Partner with cross-functional teams to develop and execute event and activation projects across league licenses such as MLB, NFL, NBA, NHL, MLS, and others.
• Support the Senior Manager in designing, producing, and executing league-driven pop-up retail locations, events, tradeshows, and major league moments like the Super Bowl and All-Star Game.
• Coordinate and execute multiple internal and external events annually, including company-wide events, sales summits, and community projects.
• Maintain relationships with external vendors and agencies, ensuring quality, brand standards, and adherence to budgets and timelines.
• Act as the liaison between New Era and production/fabrication vendors to meet project needs regarding budget, timing, and brand standards.
• Manage the order fulfillment process from design approval through production, delivery, and on-site installation.
• Oversee logistics, vendor and staff management, and on-site operations to ensure seamless event execution.
• Serve as the creative and design expert for events, collaborating with CAD designers on space plans and renderings.
• Conceptualize innovative on-site events and activations around major brand initiatives and league moments.
• Develop impactful presentation and engagement strategies to increase brand awareness and product sell-through.
• Track and manage project budgets and collaborate with marketing, sales, e-commerce, creative, and merchandising teams to ensure brand consistency.

Requirements

• Excellent project management, organization, verbal, and written communication skills.
• Experience acting as the point-person at installations, working with vendors in retail, event, and tradeshow settings.
• Knowledge of print production, fabrication methods, and materials used in retail production.
• Strong attention to detail with experience in visual merchandising, fixturing, and product presentation.
• Ability to troubleshoot on-site, anticipate problems, and provide creative solutions.
• Passion for consumer experiences, visual merchandising, events, and activations that drive traffic and conversions.
• Energetic, outgoing personality with a sense of urgency and a solution-oriented approach.
• Ability to handle changing priorities and work collaboratively across organizational structures.
• Experience with space planning and planogram writing.
• Proficiency in Adobe Suite (InDesign, Illustrator, Photoshop).
• Experience with SketchUp is a plus.
• Bachelor's degree in Marketing, Visual Merchandising, or related field.
• Five to seven years of visual merchandising or creative production experience, with retail experience preferred.

Nice to Have

• Experience in SketchUp.

Qualifications

• Bachelor's degree in Marketing, Visual Merchandising, or related field.
• Five to seven years of relevant experience in visual merchandising or creative production.

Benefits & Perks

• Competitive salary range of $70,000 - $90,000 plus bonus and benefits.
• Comprehensive benefits package promoting health, financial stability, and personal growth.
• Generous PTO policy.
• Paid parking.
• Exclusive discounts on apparel and headwear.
• Professional development opportunities on-site.
• Casual work environment that celebrates individuality.