MANAGER, BRAND MARKETING, North America (Sport)

About the Role

Key Responsibilities

• Lead the strategy and overarching plan for sport account marketing at Converse, from inception to execution, coaching the team throughout the process to ensure alignment.
• Collaborate with retail marketing, commercial, brand marketing, creative, external account marketing teams, and agency partners to develop and implement marketing plans.
• Create omni-channel consumer journeys that connect the marketplace experience across sporting goods, athletic specialty, neighborhood, and skate accounts, considering current marketplace trends and consumer insights.
• Develop long-term, annual, and seasonal retail sport segment and key account marketing plans based on brand, retail, merchandising, and marketplace priorities.
• Establish and maintain relationships with account counterparts, building trust season-over-season.
• Travel regularly to understand the retail landscape of the sport account base and identify opportunities to enhance brand presence.
• Manage and maximize marketing budgets, track purchase orders and credit memos, and ensure effective execution of marketing tactics.

Requirements

• 5+ years of experience in a marketing role, preferably with retail brand/account marketing, brand marketing, or digital direct marketing.
• Bachelor's degree in Business Administration, Marketing, or a related field, or a suitable combination of education, experience, and training.
• Experience developing retail consumer journeys and programming in both digital and physical retail environments.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Experience managing direct reports.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing, and Social Media.
• Ability to lead multiple projects, remain detail-oriented, and meet deadlines.
• Experience managing budgets, authoring marketing briefs, and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen, with the ability to use data to drive decisions and optimize marketing efforts.
• Ability to travel domestically up to 20% of the time.

Nice to Have

• Deep understanding of skate, hoops, and other sport subcultures.
• Experience in storytelling and hyper-local consumer engagement.
• Ability to think creatively and craft innovative marketing strategies.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.

Benefits & Perks

• Generous benefits packages.
• Position can be located at Converse HQ in Boston, MA, or Nike LA HQ in Costa Mesa, CA.
• Accommodations available for the interview process, including accessible options and reasonable modifications.