Manager, Customer Experience Acquisition

About the Role

Key Responsibilities

• Design and oversee a comprehensive, multi-channel lead acquisition strategy, ensuring alignment with business objectives
• Optimize lead quality and conversion rates through continuous analysis, testing, and refinement of lead generation efforts
• Collaborate with social media team to optimize lead generation via organic social strategies
• Work with digital paid media team to develop cost-effective paid media campaigns that drive high-intent leads
• Partner with web and content teams to enhance organic lead generation through strategic content, SEO, and AI generative search
• Work with indirect retail channel teams to create and implement cost-effective lead generation programs
• Leverage event and LAMP (Legal Age Meeting Places) presence to attract high-value leads
• Identify, test, and scale new and emerging lead acquisition channels
• Oversee end-to-end lead processing, ensuring a structured and efficient approach to lead nurturing and sales conversion
• Continuously refine the conversion funnel to remove friction points and improve lead-to-sale conversion rates
• Define clear KPIs and performance benchmarks to measure and improve acquisition efforts
• Work closely with marketing, sales, and digital teams to launch and monitor high-performing customer acquisition campaigns
• Leverage data analytics and insights to optimize campaign performance and budget allocation
• Ensure the lead management system is efficient, user-friendly, and integrated with CRM and sales platforms
• Identify opportunities to automate and enhance lead tracking, qualification, and nurturing processes
• Partner with channels, field, and marketing teams to ensure seamless transition from lead generation to conversion
• Act as a key point of contact for field teams for leads management
• Establish and track key acquisition KPIs, using insights to optimize lead generation efforts
• Provide regular reports on lead performance, ROI, and areas for improvement
• Stay ahead of industry trends and emerging customer acquisition technologies
• Continuously evolve acquisition tactics, exploring new channels, automation, and AI-driven approaches

Requirements

• Ability to develop high-impact acquisition strategies based on customer insights and data analytics
• Strong analytical skills to measure and optimize acquisition performance
• Deep understanding of lead nurturing and conversion funnel optimization
• Experience managing lead tracking systems, marketing automation, and CRM platforms (e.g., Salesforce, HubSpot)
• Familiarity with customer journey mapping and personalization strategies
• Ability to manage cross-functional projects and work effectively with marketing, sales, and external partners
• Strong communication and negotiation skills to align stakeholders on acquisition goals and initiatives
• Experience leading lead generation initiatives across multiple teams and regions
• Ability to motivate and align internal teams and external vendors towards shared business objectives
• Bachelor's Degree in Marketing, Business, Digital Strategy, or a related field
• 5+ years of experience in lead generation, digital marketing, or customer acquisition
• Proven track record in managing high-performing acquisition campaigns and optimizing conversion funnels
• Legally authorized to work in the US now and in the future without sponsorship

Nice to Have

• Experience with customer journey mapping and personalization strategies
• Knowledge of emerging customer acquisition technologies and AI-driven approaches

Qualifications

• Bachelor's Degree in Marketing, Business, Digital Strategy, or a related field
• 5+ years of experience in lead generation, digital marketing, or customer acquisition

Benefits & Perks

• Competitive base salary and annual bonus
• Medical, dental, and vision coverage
• 401k with a generous company match
• Wellness benefits, commuter benefits, pet insurance, and generous PTO
• Hybrid work model promoting flexibility
• Opportunities for career development within a global business
• Inclusive and diverse work culture