Manager, Data Strategy

About the Role

Key Responsibilities

• Development of data warehouse and visualization dashboards
• Creation and maintenance of calculated measurements and dimensions
• Development of dashboards using data visualization tools such as Datorama and Tableau
• Consult with subject-matter experts to design and develop business rules for data processing
• Setup and maintenance of data streams using business intelligence tools
• Monitor, respond & resolve data stream failures
• Ensure there are no gaps in measurements and dimensions
• Create and maintain taxonomy generators for campaigns, placements, ad sets, etc.
• Manage the development and maintenance of business intelligence tools
• Ensure compliance of data quality standards
• Collect data from direct partners for dashboarding development
• Ad-hoc emergency data refreshes and dashboard updates
• Work with investment teams on taxonomy resolution within ad servers
• Identify opportunities to improve processes
• Lead, mentor and train junior team members
• Create and conduct ongoing taxonomy QA checks and inform internal teams of accuracy

Requirements

• Familiarity in building data visualization solutions (Tableau, Datorama, etc.) as well as automation solutions (Alteryx, Datorama, etc.)
• Good presentation and communication skills
• Demonstrated knowledge of the function and formation of standardized taxonomy practices for more accurate and efficient data collection & automation
• Expert in QA resolution
• Experienced with planning, optimization and analysis tools (Planit, Prisma, DDS)
• Familiarity with self-serve tools within Search platforms (Google Ads, Bing, SA360), Programmatic DSPs (DV360, Yahoo, etc.), Ad Servers (CM360, Innovid, etc.), Social Platforms (Meta, Pinterest, TikTok, etc.) and Google Suite (Marketing Platform, Tag Manager, Analytics, Merchant Center)
• Excellent project management skills
• A university degree in a related field
• 3-5 years of experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side execution processes

Qualifications

• A university degree in a related field
• 3-5 years of experience in advertising, management consulting, marketing or digital consulting

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits