Manager, Digital Activation

About the Role

Key Responsibilities

• Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
• Continuously monitor and analyze campaign performance to identify areas for improvement and implement optimizations to meet or exceed goals.
• Collaborate with the junior team to ensure efficient and effective execution of tasks.
• Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
• Identify and address potential issues or obstacles, working with team members to find solutions.
• Provide regular updates to the team on project status, highlighting achievements and challenges.
• Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
• Lead the team in monthly billing and reconciliation process and protocols.
• Lead the strategy of all paid search asset creation with a test/learn/scale mindset.
• Act as a quality assurance check on all paid search account management deliverables.
• Train and onboard new teammates, ensuring they can handle tasks independently in the future.
• Delegate tasks effectively based on team roles and responsibilities to maximize team utilization.
• Conduct recurring 1:1s with teammates to provide guidance on tactical questions and broader career development.

Requirements

• Relevant post-secondary education, training, or equivalent experience.
• 3+ years of relevant paid search management experience, including 1+ years of team management experience.
• Demonstrated advanced usage of Google, Bing Performance Max, and Scripts.
• Highly proficient in all Microsoft Office applications.
• Hands-on experience with Google Ads and Microsoft Ads.
• Experience with bid management platforms like Marin, SA360, or SKAI.
• Proficiency with platforms like Adobe Analytics or Google Analytics.
• Ability to quickly learn and apply new software and tools.
• Familiarity with ad server tracking setups, floodlights, and QA of ad delivery and tracking.
• Strong analytical skills, critical thinking, and a passion for A/B testing with a test/learn/scale mindset.
• Results-driven professional with a desire to succeed in a fast-paced agency environment.
• Strong management, mentoring, coaching, and career development skills.
• Active pursuit of learning and developing new skills.
• Excellent communication and organizational skills.

Nice to Have

• Programmatic, Video, or Paid Social experience.
• Familiarity with DSPs such as DV360 or social ad platforms.
• Experience with advanced reporting/dashboard tools like Tableau or Looker.
• Experience in large, regulated industries such as financial services.
• Presentation polish and cross-channel strategy development.

Qualifications

• Educational background or training relevant to the role
• 3+ years of paid search management experience
• 1+ years of team management experience

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days, sick days, personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits