Manager, Digital Innovation Marketing

Universal Orlando Resort

Orlando, FL

Full Time

Senior

75k-88k

28 days ago

Job Description

About the Role

The Manager of Content Innovation will play a pivotal role within the Universal Destinations and Experiences Innovation Team. This position is responsible for identifying, piloting, and integrating emerging technologies into the broader business ecosystem across global markets. The Manager, Digital Innovation Marketing will be a creative technologist and strategic thinker who can bridge the gap between storytelling, technology, and fan engagement.

Key Responsibilities

Lead the development and execution of innovation sprints, aligning with park experiences, IP, and brand strategy
Collaborate with internal stakeholders to create integration and go-to-market plans for new technologies
Translate complex technical concepts into creative strategies that resonate with both internal teams and external audiences
Manage multiple innovation tracks simultaneously, ensuring timely delivery and alignment with business goals
Create and maintain weekly reports highlighting project progress, roadmaps, and key results
Prepare post-mortems, stakeholder presentations, and strategic documentation
Partner with marketing, creative, and technology teams to develop communication and marketing plans
Facilitate workshops and brainstorming sessions with creatives and technologists to foster ideation and alignment
Act as a liaison between creative and technical teams, ensuring seamless communication and execution
Stay ahead of trends in AR, VR, gaming, fandoms, and platforms like Roblox
Evaluate and test new technologies for potential integration into Universal experiences
Advocate for digital storytelling that emotionally connects fans through innovation
Follow established Environmental, Health & Safety policies and procedures

Requirements

Bachelor's Degree in Marketing, Business, Technology, English, Communications, or related field is preferred
5+ years' experience in PR, influencer, IT, social media, digital media/content, publishing, consumer brand, or marketing/communications agency, or digital communications
Deep interest and passion for emerging platforms, Web3, blockchain, NFT, GenAI, AI, and creative technology
Expert familiarity with the digital content landscape, including content distribution strategies and industry best practices
Ability to manage multiple tasks in a fast-paced, deadline-driven environment
Proven ability to lead high-level projects in a matrix organization across multiple functions
Strong understanding of storytelling with new technologies and platforms
Knowledge of production and post-production processes and supporting technologies

Nice to Have

Experience with environmental, health, and safety responsibilities
Experience working with cross-functional teams including Content, Product, Marketing, PR, Creative, Legal, Promotions

Qualifications

Bachelor's Degree in related fields

Benefits & Perks

Competitive compensation package

Working at Universal Orlando Resort

Universal Orlando Resort believes in-person collaboration is key to success. Many team members work in a hybrid capacity, contributing from the workplace a minimum of three days per week, with some roles requiring full-time on-site presence. The company values innovation, creativity, and a collaborative work environment.

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