Manager, Digital Marketing

About the Role

Key Responsibilities

• Performs a key role in developing digital strategy and facilitating omnichannel marketing activation for the US commercial business.
• Engage collaboratively with marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
• Project management responsibilities in the development of new websites, product microsites, and portals.
• Collaborate with business owners to ensure optimal product content and SEO resides on US website pages.
• Manage large projects with cross-functional teams, through a structured engagement to achieve business objectives.
• Assist in the development and analytics of Omnichannel Marketing strategies for new markets (i.e., BioPharma, brand, consumer-facing).
• Use Salesforce, Veeva, Pardot, etc. to develop creative solutions and enhance customer engagement.
• Proficiently read data using tools like Google Analytics, SEMRush, Lookerstudio, supporting digital communication and metrics.
• Collaborate with key stakeholders from IT, Marketing, Operations, and Data Analytics teams to develop system alerts and data sharing.
• Partner with Sales team to refine the lead qualification process, ensuring alignment that leads to sales adoption and follow-through.
• Work with Marketing teams and agencies to support digital advertising, including retargeting campaigns and high-performing ad placements.
• Collaborate with agencies and vendors to deliver program evaluations and recommendations.
• Keep Marketing teams updated on digital trends and their practical business benefits.
• Complete all training requirements, including compliance training, and participate in work activities as assigned.
• Ensure compliance with company documents, programs, and activities related to Health, Safety, Environment, Energy, and Quality Management Systems.

Requirements

• Bachelor's degree (focus in Marketing, Communication, Advertising, or digital applications preferred).
• 5+ years related experience in digital marketing analytics with a focus on campaign management.
• Experience working in a highly regulated industry (i.e., pharmaceuticals, finance, insurance, banking) is preferred.
• Experience collaborating with digital marketing to establish user requirements.
• Strong analytical skills in Digital Marketing, Ecommerce & digital optimization.
• Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors.
• Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com).
• Advanced experience in Google Platforms and Adobe Experience Manager.
• Able to manage and prioritize multiple complex projects with demonstrated time management skills.
• Excellent organizational skills with strong project management and planning skills.
• Strong attention to detail and accuracy in analytical tasks.
• Ability to prioritize and execute tasks in a fast-paced environment.
• Effective collaboration skills with a positive, service-oriented attitude.
• Highest level of integrity and good judgment, with the ability to handle sensitive, confidential information.
• Ability to work flexible hours and weekends to meet business/customer needs.

Nice to Have

• Experience working in a highly regulated industry (pharmaceuticals, finance, insurance, banking).
• Experience with SAP and Adobe Experience Manager.

Qualifications

• Bachelor's degree in relevant field.

Benefits & Perks

• Medical, dental, and vision coverage.
• Life insurance and disability benefits.
• 401K with company contribution.
• Wellness program.
• Salary range of $105,000 - $115,000 per year with a target bonus of 10% of base salary.