Manager, Digital Ordering

About the Role

Key Responsibilities

• Manages the configuration and consistency of digital menus across all platforms—including mobile app, website, and third-party delivery services—for both new and existing locations.
• Collaborates with cross-functional teams to implement menu updates and ensure alignment with operational capabilities and marketing initiatives.
• Monitors and resolves any menu discrepancies or issues impacting digital channels.
• Provides department leadership toward creating, maintaining, and marketing the enterprise vision and direction.
• Consults on the implementation of business solutions based on the enterprise's development.
• Leads the onboarding process for new restaurant locations into all digital systems, ensuring data accuracy (e.g., address, hours, geo-coordinates).
• Evaluates emerging technologies and vendors to assess their strategic value, providing recommendations on adoption or investment opportunities.
• Develops and maintains the digital product roadmap for menu and location management systems, focusing on enhancing user experience and operational efficiency.
• Develops project estimates and timelines for digital ordering requirements and enhancements.
• Leverages customer feedback and data analytics to inform and optimize the Digital Ordering Roadmap.
• Utilizes database queries to analyze performance indicators and evaluate experiments to make data-driven decisions.
• Understands third-party delivery marketing strategies and uses performance metrics to evaluate and optimize campaign effectiveness.
• Assumes additional responsibilities as assigned.

Requirements

• Bachelor's degree in Business Administration, Marketing, or Information Technology, or any equivalent combination of education and experience.
• Digital Ordering Platform experience developing and managing high-tech products and/or services.
• Experience with delivery operations.
• 3+ years' experience in Digital Ordering Management and third-party delivery.
• Ability to grasp and understand system architecture and product capabilities to be a product expert for both business and technical teams.
• Strong business planning, forecasting, problem solving, and analytical skills.
• Ability to communicate, influence, and negotiate decisions while motivating staff.
• Ability to create and implement strategic direction.
• Proficiency in MS Office Word, Outlook, Excel, and PowerPoint.
• Intermediate proficiency in SQL, Azure, Google Tag Manager, Google Analytics, Firebase (preferred).
• Knowledge of application development, database architecture, and the software development lifecycle.
• Understanding of the interactive marketplace including its culture and consumers.
• Proficiency in Workday (as applicable).

Nice to Have

• Knowledge of application development.
• Knowledge of database architecture.
• Understanding of the software development lifecycle.
• Proficiency in Workday.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or Information Technology

Benefits & Perks

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Paid time off
• 401(k) matching
• Gym membership
• Life insurance
• Short-Term and Long-Term Disability
• Scholarship Program for employee and dependents
• Whataburger Family Foundation (Hardship Grant Assistance)
• Discounted Meals for You and a Guest
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and Recognition programs
• Retirement Celebration Program