Manager, Marketing Analytics

SolarWinds

Austin, TX

Full Time

Mid Level

11 days ago

Job Description

About the Role

SolarWinds, a leader in IT management software, is seeking a Marketing Analytics Manager to join our Marketing Analytics team. This role will support marketing teams by analyzing performance trends and applying learnings to enhance marketing programs. The Marketing Analytics Manager will collaborate with key stakeholders to track and analyze online customer behavior and contribute to shaping our marketing strategy.

Key Responsibilities

Partner with marketing teams to track weekly and monthly business performance against goals and provide recommendations for future adjustments.
Assist stakeholders in improving operations and answering business questions using data from applications such as Adobe Analytics, Tableau, Marketo, and Salesforce.
Drive improvements in Conversion Rate Optimization, including A/B testing and measurement.
Provide ad hoc and deep analysis, synthesize recommendations, and present actionable results.
Translate results of complex analytic problems into actionable recommendations or strategies.

Requirements

5+ years of experience in marketing analytics.
Bachelor's degree, MBA a plus.
Strong knowledge in all facets of marketing analytics (data capture, measurement, reporting, and translation into business insights).
Minimum 2 years of experience with Tableau, PowerBI, or equivalent BI tools.
Minimum 2 years of recent experience with web analytics applications, such as Adobe Analytics or Google Analytics.
Strong analytical skills and competency in database software, including relational databases and SQL.
Excellent self-audit skills, including careful documentation of processes and accurate data interpretation.