Manager, Marketing Analytics

About the Role

Key Responsibilities

• Build a Well-Connected Marketing Analytics Organization
• Establish measurable marketing KPIs and frameworks and build dashboards to make consumption of data and insights easy for the user.
• Foster a culture of continuous improvement by providing clear direction and setting expectations.
• Promote team projects and wins across the organization to deepen the organizational understanding of the team's capabilities.
• Create digestible data narratives that challenge the business status quo and drive the company forward.
• Assess gaps in ambition vs. capacity with a roadmap for scaling, while proving ROI.
• Drive Insights that Deliver Business Outcomes and Articulate Marketing's Contribution to Business
• Provide a comprehensive view of marketing performance and opportunities to improve the effectiveness of go-to-market efforts, connecting insights across various sources.
• Develop an internal consultancy focused on providing relevant insights across key marketing initiatives: media, email, and creative.
• Develop and establish key dashboards that allow marketing teams to self-serve performance data and insights as a priority.
• Collaborate with key partners to deliver insights across disparate data sources, ensuring that findings are actionable and business relevant.
• Partner with external parties to drive Media Mix Modeling (MMM) and manage the scope/learning agenda to effectively measure marketing contribution and drive learnings.
• Liaise with the DS&A team to drive marketing analytics that is connected to broader business analytics for comprehensive and action-oriented marketing business insights and to identify opportunities to increase the impact of marketing.
• Ensure Data Integrity and Automation to Drive a Higher Focus on Analytics and Insights Generation
• Partner with the Data Strategy and IT teams to ensure all data variables are effectively integrated into the Customer Data Warehouse to enable efficient and effective analysis.
• Align on the right front-end tools and capabilities to drive efficiency and integrate in enterprise ecosystem.
• Establish and maintain data governance and quality standards to ensure data accuracy and reliability of reporting, closing the loop with Data Strategy and IT.
• Use AI-powered tools to automate reporting and generate useful marketing insights.

Requirements

• 10+ years of experience in marketing analytics or a related quantitative field with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.
• Proficiency in utilizing advanced querying tools (Azure, Databricks) and programming languages including Python, SQL, and PySpark to help team and partners connect multiple data sources across multiple data storage locations.
• Proficiency in one or more analytics and visualization tools (ideally Tableau and PowerBI).
• Proficiency in web analytics tools including first-party analytics platforms (Adobe Analytics) and third-party platforms (DCM, FB, SEO Console), with a strong understanding of how dimensions and events tell the client's story.
• Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions).
• Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences.
• Skilled at handling cross-functional relationships and presenting to leadership across various organizations.
• A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team.
• A track record of using data to drive business impact, preferably in a consumer-facing business.
• Proficient at quickly uncovering insights and presenting them persuasively to drive action.

Nice to Have

• Willing to be a part of transformation and building the function ground-up.

Benefits & Perks

• Competitive compensation and benefits to support your health and well-being.
• Eligible to participate in medical and prescription drug coverage.
• Participation in the H&R Block Retirement Savings Plan (401(k) Plan).
• Employee Assistance Program.
• Virtual fitness center programs.
• Associate discount program.
• Automatic enrollment in Business Travel Accident Insurance.
• Receive Associate Tax Prep benefit.