Manager, Marketing Automation, Content Strategy

About the Role

Key Responsibilities

• Design and optimize outreach campaigns to shepherd students through meaningful communication journeys.
• Develop and maintain reporting and analytics for team KPIs and campaigns, using data to refine and optimize campaigns.
• Take ownership of campaign outcomes and their KPIs, ensuring measurable success.
• Work with internal teams to A/B test and optimize customer experience and conversion rates.
• Develop and deploy dynamic (behavior- and event-triggered) communications via email and other channels that work together as a cohesive strategy.
• Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results.
• Create and optimize marketing campaigns across multiple channels (email, browser notification, SMS, others).
• Experiment with new technologies and leverage personalization to create resonant customer journeys.
• Manage an Email Marketing team, providing guidance, coaching, and training to team members.
• Manage projects involving delegation of work and review of others' work products.
• Demonstrate WGU leadership principles in service to students, employees, and partners.
• Perform other related duties as assigned.

Requirements

• A bachelor's degree in a related field.
• 3-5 years of Content Strategy experience.
• 3 years of leadership experience managing people and projects.
• 2 years of Marketing Automation experience (Marketo preferred).
• Understanding of marketing platforms including Content Management Systems, Forms, A/B Testing Solutions, Databases, Analytics.
• Experience with Adobe Analytics is a plus but not required.
• Strong communication skills, both written and verbal.
• Ability to develop effective content strategies and refine them based on outcomes.
• Thorough understanding of customer journeys, funnels, fly-wheel methodologies, lead scoring, and automation implementation.
• Ability to learn and communicate effectively with diverse student audiences.
• Versatility to manage multiple projects and adapt to change.
• Enthusiasm for improving student communication and experience.
• Flexibility and agility to thrive in a fast-moving environment.
• Willingness to try new solutions and identify underlying business needs.

Nice to Have

• Experience with Adobe Analytics.
• Experience with marketing platforms such as Content Management Systems, Forms, A/B Testing Solutions, Databases, Analytics.

Qualifications

• Bachelor's degree in a related field
• 3-5 years of Content Strategy experience
• 3 years of leadership experience managing people and projects
• 2 years of Marketing Automation experience (preferably Marketo)

Benefits & Perks

• Bonuses
• Medical, dental, vision, telehealth, and mental healthcare
• Health savings account and flexible spending account
• Basic and voluntary life insurance
• Disability coverage
• Accident, critical illness, and hospital indemnity supplemental coverages
• Legal and identity theft coverage
• Retirement savings plan
• Wellbeing program
• Discounted WGU tuition
• Flexible paid time off with no accrual requirement
• Flexible paid sick time
• 11 paid holidays
• Up to 12 weeks of parental leave