Manager, Marketing Operations & Performance

About the Role

Key Responsibilities

• Build, execute, and maintain a database enrichment program to clean, organize, segment, and optimize the Marketing automation platform, HubSpot.
• Serve as the primary global administrator for HubSpot, supporting regional and international teams.
• Manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data.
• Manage lead import processes and workflows for efficient distribution to commercial teams.
• Identify gaps in processes, workflows, technologies, and data, providing strategic recommendations for remediation.
• Own customer and prospect database analysis for marketing programs leveraging data points across the organization.
• Develop and maintain reports on database growth, health, campaign KPIs, email performance, and marketing revenue targets.
• Create and manage dashboards and templates to standardize marketing reporting for global teams.
• Oversee the global marketing tech stack, ensuring effective evaluation, implementation, and integration of tools.
• Document and develop training materials, processes, updates, and best practices for team adoption.
• Project manage the resource gathering, technology identification, vetting, and build of MarTech systems.
• Own vendor management of technical agency partners to achieve business objectives.
• Monitor system access, adoption, errors, and performance, and roadmap optimization milestones.
• Streamline lead management workflows to ensure smooth data flow between marketing campaigns and CRM systems.
• Develop, implement, and manage lead and account scoring methodologies.
• Drive continuous improvement in marketing operations through innovation and collaboration.
• Facilitate accurate utilization of HubSpot including forms, templates, audits, imports, integrations, workflows, and campaigns.
• Build, optimize, and execute global marketing emails supporting Marketing, Sales, and Product teams.

Requirements

• Bachelor's degree in a business, marketing, or data science program.
• 5+ years of experience in Marketing Operations, automation, performance reporting, or related field.
• Experience leading technology implementation projects with large teams.
• Strategic mindset with the ability to scale processes, workflows, and business needs while maintaining standardization.
• 5+ years' experience as a global administrator for HubSpot managing multiple instances, integrations, and workflows.
• HubSpot certification is required.
• Documented experience working with HubSpot and Salesforce integrations.
• Experience working with third-party BI tools to consolidate data, build reports, and dashboards is an asset.
• Experience leading projects involving prospect journey mapping, lead flow/scoring, and nurture programs.
• Deep analytical mindset with the ability to analyze data across various sources.

Nice to Have

• Experience with third-party BI tools for data consolidation and reporting.
• Experience in prospect journey mapping, lead scoring, and nurture programs.

Qualifications

• Bachelor's degree in a relevant field.
• 5+ years of relevant experience.
• HubSpot certification.

Benefits & Perks

• Competitive salary and comprehensive benefits including health insurance and retirement plans.
• Flexible work options, remote opportunities, and generous time-off policies.
• Opportunity to work with cutting-edge technology in accounting and financial reporting.
• Collaborative, inclusive team culture with knowledge sharing.
• Opportunities for career growth and recognition programs.
• Work on international projects with a diverse, global team.