Manager, Marketing Operations

About the Role

Key Responsibilities

• Design and optimize the entire lead funnel from top-of-funnel acquisition through MQL to SQL handoff to increase conversion rates and velocity.
• Leverage HubSpot to architect scalable campaigns, lead scoring, nurture flows, AI orchestration, and attribution models.
• Partner with RevOps to manage the Salesforce workflow from new lead entry to opportunity conversion.
• Maintain high-quality contact and lead data by working with internal tools and external vendors.
• Align closely with revenue leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows.
• Drive multi-channel campaigns across email marketing, webinars, paid media, SEO, events, outbound motions, and ABM to meet growth targets.
• Build a data-driven culture by forecasting, measuring, and communicating program results, optimizing ROI and CAC.
• Collaborate cross-functionally with demand gen, product marketing, SDRs, and sales ops to create cohesive, conversion-optimized campaigns.
• Assist with department operations including managing campaign budgets, team meetings, activities, and annual planning.

Requirements

• 3-5 years of experience in B2B SaaS or AI/ML marketing operations.
• Deep experience with HubSpot, including building and scaling marketing automation workflows, lead scoring, and funnel reporting frameworks.
• Experience building Salesforce reports and using them to optimize campaign performance.
• Basic knowledge of AI, including prompt engineering and familiarity with conversational AI platforms like Gemini, ChatGPT, or Anthropic.
• Strong focus on metrics such as MQLs, pipeline, bookings, funnel conversion, velocity, CAC, and ROI.
• Ability to build relationships and work cross-functionally.
• Excellent collaboration and communication skills, comfortable presenting to executives and stakeholders.

Nice to Have

• HubSpot certifications.
• Experience implementing AI technology across marketing stacks.

Qualifications

• Educational background is not explicitly specified, but relevant experience in marketing operations is required.

Benefits & Perks

• Market-competitive salary with opportunity for on-target earnings (OTE), meaningful equity, 401(k) matching, and flexible time off plus company holidays.
• Medical, dental, and vision insurance coverage, along with basic life insurance, short-term and long-term disability.
• Paid parental leave after 6 months.
• Monthly lifestyle benefit stipend via the Fringe platform to customize benefits.