Manager, Merchant Content & Social
DoorDash
Job Description
About the Role
The Content and Social Marketing team is the always-on voice of DoorDash. Our mission is to create and distribute valuable, relevant, and consistent content that builds fandom on all sides of our marketplace. From the consumer who is looking to discover the best of their neighborhood, to the merchant that is growing their business, and the Dasher who is earning income on their own terms, our goal is to form meaningful connections with these audiences where they are. As a Merchant Content & Social Marketing Manager at DoorDash, you'll create content that engages our merchant audience—ultimately stopping the scroll and inspiring the tap—with the goal of connecting more merchants with more customers by communicating the value of DoorDash. Your primary focus will be storytelling across social media handles and the DoorDash for Merchants blog, overseeing a content calendar including videos, testimonials, downloadable content, and trends reports. You should have a strong understanding of content and social media best practices, a passion for innovation, and a knack for storytelling, along with a keen eye for design and brand marketing.
Key Responsibilities
- Own the storytelling strategy responsible for influencing consideration for DoorDash for Merchants.
- Manage the publishing calendar for owned channels like the Merchant Blog and Merchant social media accounts.
- Build the DoorDash for Merchants social media strategy including channels, influencer collaborations, creative content, and cross-audience strategies.
- Manage video production for live action and animated social-first content, ensuring it meets and exceeds brand expectations.
- Develop content strategies that stand out and help meet business goals, including videos, articles, testimonials, interactive tools, and downloadable content like trends reports.
- Own the non-branded keyword strategy to optimize the website for conversion rate.
- Track and report on content and social performance and adjust strategies as needed.
- Stay up-to-date with the latest content and social trends and technologies.
Requirements
- Superb written and oral communication skills; excellent presentation and interpersonal skills.
- A resourceful attitude with a bias for action and problem-solving skills.
- Ability to work effectively cross-functionally with internal teams and external vendors to develop and execute content strategies.
- Hands-on experience developing content and social strategies, managing content calendars, and providing feedback on written and video content.
- A BA degree in English, Marketing, or Journalism, or 5 years of work experience in content or social marketing.
Nice to Have
- Experience working in B2B Marketing.
- Experience using tools such as Salesforce, Amplitude, Google Analytics, Sprout Social, Figma, Canva, and Contentful.
Qualifications
- A BA degree in English, Marketing, or Journalism, or 5 years of relevant work experience.
Benefits & Perks
- Competitive salary within the range of $129,200-$190,000 USD, determined by skills and experience.
- Opportunities for equity grants.
- Comprehensive benefits including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
- Medical, dental, and vision benefits, 11 paid holidays, disability and life insurance, family-forming assistance, and mental health programs.
- Paid time off details vary for salaried and hourly roles, including flexible vacation and sick leave.
Working at DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate to make impactful decisions with empathy for our users—from Dashers to merchant partners to consumers. We are a rapidly growing and constantly changing company that values diverse perspectives, innovation, and ownership. We are committed to supporting employees' happiness, health, and well-being through comprehensive benefits and perks. DoorDash is dedicated to growing an inclusive community, hiring and cultivating diverse teams, and ensuring a non-discriminatory environment where everyone can succeed.
Job Details
About DoorDash
Website
doordash.com
Company Size
10000+ employees
Location
New York, NY
Industry
Mobile Food Services
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