Manager of Digital Campaign Strategy - Disputes

About the Role

Key Responsibilities

• Develops and executes digital marketing strategies for the Disputes practice groups, aligning with firm-wide and industry-specific goals.
• Manages integrated digital campaigns, including thought leadership promotion, social media engagement, paid media, and email marketing to support business development initiatives.
• Collaborates with marketing team, attorneys, and subject matter experts to create compelling content, including articles, white papers, infographics, and video content, ensuring consistency in messaging and voice.
• Manages website content strategy for the Disputes practice groups, working with the marketing and web teams to enhance visibility, improve SEO, and drive engagement.
• Leverages analytics and performance data to measure campaign effectiveness, provide insights, and optimize strategies based on key performance indicators (KPIs).
• Works closely with PR and communications teams to amplify media coverage and integrate digital strategies with broader communications efforts.
• Manages paid media campaigns on platforms like LinkedIn, Google Ads, and other digital advertising channels, ensuring alignment with marketing goals and budgets.
• Supports reporting to senior leadership on campaign performance, key insights, and strategic recommendations.
• Supports attorney engagement on digital platforms, providing guidance on LinkedIn strategies, personal branding, and content sharing best practices.
• Stays current on industry trends, emerging technologies, and best practices in digital marketing to enhance the firm's positioning in the disputes market.
• Collaborates with external vendors and agencies for content development, paid media execution, and digital optimization.
• Manages project timelines and budgets, tracking ROI and performance metrics.

Requirements

• Minimum of 6 years' marketing, business development, or communications experience, preferably in the legal industry or large professional services organization.
• Bachelor's Degree in Marketing, Communications, Business Administration, or a similar field.
• Knowledge of marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management, and analytics.
• Strong project management skills and ability to multi-task in a fast-paced environment.
• Excellent communication skills, both verbal and written.
• Ability to produce deliverables, meet deadlines, and foster positive work relationships.
• Ability to work under pressure and manage competing demands.

Nice to Have

• Management-level experience.
• Experience with digital advertising platforms like LinkedIn and Google Ads.
• Experience in the legal industry or professional services organization.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration or similar.

Benefits & Perks

• Opportunity for hybrid work arrangement (remote and in-office).
• Engagement in meaningful work with career growth opportunities.
• Supportive and collaborative work environment.